This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.
The Resources Mashup
Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Content
This is a guest post by Brad Smith.
Building a good social media presence doesn’t have to take all your time.
You just need to work smart, and focus on the activities that produce the highest ROI. Because you’ll start to notice that specific activities pay off a lot more than others.
Here’s how you can identify those activities, grow your audience, and save yourself a ton of time in the process.
Image courtesy of deanmeyersnet.
1. Have a Clear Goal
The most common mistake people make is not defining their social media goals before they begin.
Why are you on Twitter? What are you doing with your blog?
And how are these activities going to support your professional goals?
Forget about the ROI. I’m talking about being able to define what success will look like.
Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer.
When you break it all down, there are only three acceptable answers:
- Increase brand awareness by growing your reach
- Build customer loyalty by engaging more and providing support
- Increase sales by getting more people to purchase, more frequently
If you can figure out how your daily activities will support these three goals, then you’ll already save yourself a lot of wasted effort.
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.
The Resources Mashup
Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
This is a guest post by Ryan Critchett.
Social media is bigger than we think. I think it’s bigger than we think it is, even when we think it’s big. I think, it’s monstrous.
We all at least know there is an opportunity to reach customers in a different way through social, but not everybody truly grasps the kind of brand awareness, business opportunities and startup growth that can take place on these channels.
That’s what I want to talk about. I want to take you through a series of events and social media marketing strategies that have propelled my company to new heights and put us in front of some serious brands. First, I’ll start off by saying…
Your Results Are Up To You
The single greatest part of the web marketing world is the fact that your results are ultimately up to you. If you spend 8 hours a day, for 6 months straight engaging your brain, and engaging the web to find and execute ways of building a lot of awareness, you’re going to get better results than those who aren’t.
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.
The Resources Mashup
Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Content
