This is a guest post by Heather Higgins.
“Quality over quantity” is one of those sayings that gets thrown around a lot, but when it comes to content publishing and marketing, they are truly words to live by. Blog development is more than presentation. Your success ultimately lies in the hands of your posts. The quality of your content is everything.
Without further ado, here are ten simple things you can do to improve your blog posts.
1. Optimize All the Time
First thing’s first – optimize your content. Each post you create should contain keywords you think readers will use to look for your topic in their favorite search engine whether it is blogging, sports, or fashion. You can further optimize by deep linking within your blog, and linking to relevant third-party sites.
2. Choose a Good Title
Most people decide whether or not they will read a blog post based on this factor alone. No wonder so many copywriting experts say that the title is almost as important as the article content itself. Ideally, you want a title that is short, keyword-rich, and sums up what your post is all about.
3. Thoroughly Edit Your Stuff
It’s fairly easy to write out a post, scan over it, and then click “Publish” – especially when you’re busy and short on time. Unfortunately, this method is prone to errors, which will eat at your credibility when that post goes live. Read your stuff multiple times before hitting that irreversible button and if you must, use a third-party editor.
4. Make It Reader-Friendly
A good blog post appeals to search engines and human visitors as well. However, if your posts come off as too difficult to read, they may be ignored. This is why it pays to touch up your content with short paragraphs, bullet points, and other formatting elements that make it easier to digest and less intimidating on first glance.
5. Use Multimedia
Few blog posts will make an impact without compelling copy that grabs the reader and encourages them to take action. But even the most well-written pieces could use a little help. Insert a captivating image or video clip, and your post instantly becomes more attractive to both readers and search engines alike. The popularity of Instagram, Pinterest, and YouTube prove that visual content is more powerful than ever.
6. Change Your Design
Believe it or not, but your blog design could hinder the quality of your posts. Perhaps the advertisements or dynamic content in your sidebars is distracting readers from the main course or worse, blocking the search engines from indexing your page. In this case, it would be wise to scale down and go with a simpler look. A solid blog design can lay the foundation and set the tone for a successful post.
7. Start the Conversation
They say social media is where the conversations take place. That might be true, but before there was a Facebook, Twitter, or Pinterest, there were plenty of discussions taking place in the blogosphere. The more people you get talking, the better, and for you, starting the conversation on your blog could be as simple as ending a good post with a question.
8. Incorporate Your Voice
The best blogs are written in a natural, conversational tone that makes the experience more personal for the reader. Nobody wants to read something that sounds like it’s being dictated by a corporate robot. People want to know that they are interacting with real people. So even if you are promoting a product of service, don’t be afraid to incorporate your own unique voice.
9. Get Social With It
People love to interact with social media – even from other sites. This is why you commonly find buttons from Facebook, Twitter, and other social networks all over the web. You can improve the SEO value and overall quality of your blog posts by simply including buttons and icons that allow readers to connect to wherever you dwell in the social realm.
10. Get to Know Your Readers
This may actually be the simplest thing you can do to improve your blog posts. After all, you are trying to cater to an audience, so when you adopt the mindset of putting their needs first, you start paving the path toward better content. Whether it is a through a survey or dialogue in the comments section, if you get to know your readers, you will be able to churn out high-quality posts on a consistent basis.
Content is, and will forever be king. What are you doing to improve your blog posts?