10 Ways to Make Money Online on Black Friday and Cyber Monday

If you’re just thinking about your shopping plan and budget for this year’s Black Friday and Cyber Monday, then you’re going to miss out on the best time to increase your online earnings. For affiliate marketers and product creators, Black Friday and Cyber Monday are golden opportunities. Here are my ten tips for making money online with Black Friday and Cyber Monday.

Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate

Tips for Affiliate Marketers

Are you an affiliate marketer? Here are some tips to help you increase your affiliate profits this month.

1. It’s never too early to start the search for Black Friday sales and Cyber Monday deals to promote.

Black Friday fever has already begun with major retailers sharing (or “leaking”) their ads early. Stores are opening even earlier on Thanksgiving night. But they are not the only ones getting the party started early.

StudioPress (my most highly recommended premium WordPress theme collection) decided to do a Black Monday to Monday sale which began on the November 11th and ends on November 18th at 5pm PST. Their deals include:

This might jump start other product creators to get their offers out early so that people will still have money to spend on their deals! So keep an eye out by doing the following…

2. Pay attention to your affiliate emails.

If you’re like me, you have hundreds of email subscriptions, most of which get ignored. If that’s the case, then now is the time to turn off your filters so that you will be the first(ish) to know about great Black Friday / Cyber Monday deals from your favorite products. To see if you missed some already, use your email’s search box to look for Black Friday and Cyber Monday.

3. Set up Google Alerts for products you are an affiliate for with Black Friday / Cyber Monday.

While you shouldn’t just rely on Google Alerts to get notified about your favorite product’s sales, it doesn’t hurt to set some up so you don’t miss out on them. It’s as simple as setting up search queries for product and company names plus Black Friday / Cyber Monday such as Hostgator Black Friday and Hostgator Cyber Monday.

4. Get a post ready to launch as soon as possible.

Start your Black Friday / Cyber Monday post now and add in deals as soon as you find out about them. The earlier you publish, the more likely people will be buying from your affiliate link as opposed to someone else’s. I decided to start list of great deals on a page since StudioPress launched their sale early. You can see it here and bookmark it to keep up with the latest news on sales you might be interested in. 😉

5. Promote the ish out of your Black Friday / Cyber Monday deals page.

Last, but not least, once you publish your post, be sure to promote it. This is the time to do things like emailing your list, heavy social sharing, social advertising (Facebook Promoted Posts in particular), and anything else you would normally do for your ultimate blog post promotion strategy.

Tips for Product Creators

Do you have an ebook, course, or other online product? Here are some tips to help you increase product sales this month.

6. Discount your own products.

People are ready to spend on Black Friday, Cyber Monday, and all of the days in between. But most will not if your product isn’t discounted. It’s better to sell 10 of your products at a deep discount than none at all, so figure out how much you’re willing to knock off to impress with shoppers.

7. Make sure your current affiliates know about your Black Friday / Cyber Monday discount in advance.

There’s a lot of secrecy when it comes to Black Friday / Cyber Monday deals. Now is not the time to invoke that secrecy. Get your affiliates on board as soon as you have decided what your deal is going to be so that they can be ready to promote it on their blog and to their mailing list. You don’t want to miss out on your affiliates emailing their thousands of subscribers because you sent them the heads up on turkey day.

8. Recruit new affiliates prior to Black Friday / Cyber Monday.

Don’t just rely on your current affiliates. See if you can get new ones in the door by letting all of your loyal fans and customers know that a big sale is coming, which will equal big profits for them. For example, I’m planning a big sale for my course, Blog Post Promotion. Be sure to sign up as an affiliate now so you will be the first to know the details.

9. Reach out to bloggers who posted about Black Friday / Cyber Monday last year.

Chances are, you saw a lot of posts last year about all of the web hosting, WordPress theme, courses, ebooks, and what not that were on sale. Find the people who promoted sales similar to yours, email them, and ask if they would be interested in promoting your sale this year. Be sure to include details on what you are offering, what your paying in affiliate commissions, and how they can sign up to be an affiliate. (Hint: use Google queries such as 2012 Black Friday for bloggers and similar.)

10. Set up Google Alerts for posts about Black Friday / Cyber Monday deals.

You’re not going to get everyone on board ahead of time, but a lot of bloggers will be open to adding your deal even after their post has gone live if there is a promise of good affiliate commissions involved. Set up a Google Alert for posts about Black Friday / Cyber Monday in your industry so you can reach out to anyone posting deals as soon as possible with yours.

Your Black Friday / Cyber Monday Earnings Tips

This is the strategy I’m following as both an affiliate marketer and course creator. How about you? What is your plan of attack to make the most revenue from Black Friday and Cyber Monday? Please share in the comments!

StudioPress Premium WordPress Themes     Synthesis Managed WordPress Hosting


  1. says

    There are several websites and programs which offer black friday deals and discounts. You can easily pick one popular portal and join their affiliate program. everyone is LOOKING for deals during this time so your work is cut short for you. Promoting to hungry buyers is easy. Go grab your share of the big bucks now.

  2. says

    Black Friday/Cyber Monday is a time both to save money and make money. Being an affiliate it is very important for me to lookout for offers from big companies so that I can grab a piece of the pie :) And as an internet marketer I always look out for deals at this time so that I can get myself that product I eyed for quite some time :)

    Thanks for sharing the tips Kristi!
    Jane just posted 3 Simple Email Marketing Tips That Are Often Ignored

  3. says

    For the past several years I have promoted a couple of black Friday and Cyber Monday deals. Some years I am pretty happy with the results. Other times it doesn’t really amount to much. You never know if you don’t try though.

    I wish I could find a few more products and services to promote that would go over well. I have a difficult time finding something related the technology field that pays well though.

    There certainly are amazing deals to be had, and competition is pretty fierce, but that’s part of the fun though.
    Ray just posted Technology Your Generation And Beyond

  4. says

    Sure, Black Friday and Cyber Monday are golden opportunity to make money online, especially for affiliates. One fact that must never be denied is that the more value an affiliate promotes the better his chance of making money this period. I agree with the 10 tips shared. They are spot-on.

    I have shared the above comment in the Internet marketing social bookmarking website Kingged.com where this post was found and “kinged”.

    Sunday – contributor to kingged.com


  5. says

    You know Kristi, my issue is that I have lots of affiliates but I don’t really have a place to market any of these things. I haven’t written a sales post or tried to sell an affiliate product in a couple of years, and I’m not sure it would even fit my blog or any of my other blogs. Now there’s one to try to figure out.
    Mitch Mitchell just posted The Answer – Because I Like It

  6. says

    Whether its a Black Friday or Cyber Monday. A Marketer can do both, Save Money As well as Make money from both these.

    The only thing is to pay attention towards and be attentive. However your post is fullfiling and giving a great idea to do that.

    I would like to thanks for this article Kristi :)
    Ravi Verma just posted All about Web Image Formats You Must Know

  7. says

    This was a good post Kristi with a lot of nuggets that most people will miss. Thanks for the great post.

    I have been in a Home Based Business opportunity for the past 5 1/2 years and I hate to see so many people make a brash judgment on a business that they have never even investigated fully.

    Do your due diligence and research any opportunity fully before you make the mistake of writing anything off.

    By doing so, you may find an opportunity of a lifetime!

    May All your Ventures Be Met With Success,

    Omarra Byrd

  8. says

    Hi Kristi
    Thanks for the timely reminder.
    I had not thought of black friday, being outside the US and all.
    But if some of the products I affiliate are on sale, then why not get the deal out there and everyone wins.
    Great idea
    Ashley Faulkes just posted Street Magic Tricks

  9. says

    Hi Kristi,

    This is my first time to your blog and I really like it! While I don’t do that much Black Friday shopping myself (or really any affiliate promoting for products that would most likely sell then either), I definitely found this article helpful. I’m a newer blogger and did not realize how smart it is to adjust your own work and “article postings” to mirror the events and holidays that are taking place. I’m surprised I’ve never really come to this conclusion, but your post definitely made me realize that. Thanks so much for sharing this article!

    Looking forward to connecting more,

    Josh May
    Josh May just posted Leverage what you Enjoy to Make you Money

  10. says

    Black Friday deals are best for getting huge discounts on CDN and hosting accounts for new bloggers.

    I always make use of them whenever I need to launch a new online business or blog :) Everyone should make use of them.

    Also being an affiliate of several such products, this is the perfect time to make money by genuinely promoting their products.
    Anurag just posted Offline Installer Link for Google Chrome

  11. says

    Hi Kristi

    I’m the same as Ashley. I outside the US and hadn’t put a strategy in place for Black Friday and Cyber Monday.

    It’s sort of crept up on me now. I’m going to see what I can put together in the next couple of days.

    I unsubscribed from a lot of internet marketer’s lists because I was getting too many promotional emails but maybe that wasn’t such a good idea.

    As you say, it can be a great way to see what’s out there in terms of affiliate promotions.

    Thanks for the heads up!
    Tim Bonner just posted CommentLuv Premium Is Still Top Dog

  12. says

    Hi Kristi,

    You woke me up, been blog sleeping.

    I don’t have a strategy, however, setting Google Alert and recommending Studiopress offers will be a great way to get started.

    Thanks for sharing.
    Dare just posted

  13. says

    Hi kristi

    My personal favorite for Black Friday & Cyber Monday is to promote web hosting and wordpress themes offers. Most of the bloggers make a special site to incash this opportunity & I promote web hosting & themes offer to them.

    Since last 3-4 years i’ve been making good money out of this. Although i like your ideas as well.

    Best Regards
    Tauseef Alam