If you’re just thinking about your shopping plan and budget for this year’s Black Friday and Cyber Monday, then you’re going to miss out on the best time to increase your online earnings. For affiliate marketers and product creators, Black Friday and Cyber Monday are golden opportunities. Here are my ten tips for making money online with Black Friday and Cyber Monday.
Tips for Affiliate Marketers
Are you an affiliate marketer? Here are some tips to help you increase your affiliate profits this month.
1. It’s never too early to start the search for Black Friday sales and Cyber Monday deals to promote.
Black Friday fever has already begun with major retailers sharing (or “leaking”) their ads early. Stores are opening even earlier on Thanksgiving night. But they are not the only ones getting the party started early.
StudioPress (my most highly recommended premium WordPress theme collection) decided to do a Black Monday to Monday sale which began on the November 11th and ends on November 18th at 5pm PST. Their deals include:
- Buy the StudioPress Pro Package for $399.95, get a one year subscription to Authority free ($349 value).
- Not interested in Authority? Buy the StudioPress Pro Package for $299.95 without it and save $100.
- Get Premise for WordPress – the landing page, membership site, and conversion optimization plugin – for $95 and save $70.
This might jump start other product creators to get their offers out early so that people will still have money to spend on their deals! So keep an eye out by doing the following…
2. Pay attention to your affiliate emails.
If you’re like me, you have hundreds of email subscriptions, most of which get ignored. If that’s the case, then now is the time to turn off your filters so that you will be the first(ish) to know about great Black Friday / Cyber Monday deals from your favorite products. To see if you missed some already, use your email’s search box to look for Black Friday and Cyber Monday.
3. Set up Google Alerts for products you are an affiliate for with Black Friday / Cyber Monday.
While you shouldn’t just rely on Google Alerts to get notified about your favorite product’s sales, it doesn’t hurt to set some up so you don’t miss out on them. It’s as simple as setting up search queries for product and company names plus Black Friday / Cyber Monday such as Hostgator Black Friday and Hostgator Cyber Monday.
4. Get a post ready to launch as soon as possible.
Start your Black Friday / Cyber Monday post now and add in deals as soon as you find out about them. The earlier you publish, the more likely people will be buying from your affiliate link as opposed to someone else’s. I decided to start list of great deals on a page since StudioPress launched their sale early. You can see it here and bookmark it to keep up with the latest news on sales you might be interested in.
5. Promote the ish out of your Black Friday / Cyber Monday deals page.
Last, but not least, once you publish your post, be sure to promote it. This is the time to do things like emailing your list, heavy social sharing, social advertising (Facebook Promoted Posts in particular), and anything else you would normally do for your ultimate blog post promotion strategy.
Tips for Product Creators
Do you have an ebook, course, or other online product? Here are some tips to help you increase product sales this month.
6. Discount your own products.
People are ready to spend on Black Friday, Cyber Monday, and all of the days in between. But most will not if your product isn’t discounted. It’s better to sell 10 of your products at a deep discount than none at all, so figure out how much you’re willing to knock off to impress with shoppers.
7. Make sure your current affiliates know about your Black Friday / Cyber Monday discount in advance.
There’s a lot of secrecy when it comes to Black Friday / Cyber Monday deals. Now is not the time to invoke that secrecy. Get your affiliates on board as soon as you have decided what your deal is going to be so that they can be ready to promote it on their blog and to their mailing list. You don’t want to miss out on your affiliates emailing their thousands of subscribers because you sent them the heads up on turkey day.
8. Recruit new affiliates prior to Black Friday / Cyber Monday.
Don’t just rely on your current affiliates. See if you can get new ones in the door by letting all of your loyal fans and customers know that a big sale is coming, which will equal big profits for them. For example, I’m planning a big sale for my course, Blog Post Promotion. Be sure to sign up as an affiliate now so you will be the first to know the details.
9. Reach out to bloggers who posted about Black Friday / Cyber Monday last year.
Chances are, you saw a lot of posts last year about all of the web hosting, WordPress theme, courses, ebooks, and what not that were on sale. Find the people who promoted sales similar to yours, email them, and ask if they would be interested in promoting your sale this year. Be sure to include details on what you are offering, what your paying in affiliate commissions, and how they can sign up to be an affiliate. (Hint: use Google queries such as 2012 Black Friday for bloggers and similar.)
10. Set up Google Alerts for posts about Black Friday / Cyber Monday deals.
You’re not going to get everyone on board ahead of time, but a lot of bloggers will be open to adding your deal even after their post has gone live if there is a promise of good affiliate commissions involved. Set up a Google Alert for posts about Black Friday / Cyber Monday in your industry so you can reach out to anyone posting deals as soon as possible with yours.
Your Black Friday / Cyber Monday Earnings Tips
This is the strategy I’m following as both an affiliate marketer and course creator. How about you? What is your plan of attack to make the most revenue from Black Friday and Cyber Monday? Please share in the comments!