Fetching Friday – 20 Marketing Links

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com.

The Resources Mashup

Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Content

Business / Career

Search Engines / SEO

  • Announcing the 2013 Local Search Ranking Factors Results – Those of you who attended MozCon a couple weeks ago got a sneak preview of these results, but I’m guessing that few of you had a chance to fully digest them in the 14.2 seconds I spent on the slides in which I presented them. Let’s dive in!
  • 23 Pay-Per-Click Lessons from Marketing Masterminds – We’ve gathered the best advice on pay-per-click marketing. Soak up the knowledge from these masterminds and you will be on your way to PPC greatness.
  • 9 Traits of a Lazy Link Builder – So what are the types of ineffectual methods link builders are known to use? In an effort contrary to that exerted by those appearing on my link building list of shame, I’ve diligently compiled a list of traits to help you spot a lazy link builder.
  • Things White Hats Can Learn From Black Hats – There’s a difference between ethics and restrictive labels, and if you aren’t learning anything from “black hats,” you’re probably missing some key insights, like these:
  • 21 (Mostly) Free Web Usability Tools You Can’t Do Without – Do marketers need to care about web usability? Here’s why you should and 21 tools to help improve user experience on your website.

Social Media / Social Networking

Top Five on Friday

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Share Your Best Blog Posts

The Share Your Best Blog Post thread is moving to the Blog Marketing Strategies group on LinkedIn! Be sure to stop by, become a member, and share your best blog post from this week for other members to visit!

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