Fetching Friday – 20 Marketing Links

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com.

Blog Post Promotion is LIVE!

Before we dive into the best posts of the week, just wanted to remind you that Blog Post Promotion – the art of promoting a single piece of content for traffic, engagement, and social shares – is now LIVE!


Be sure to register now and start promoting your content effectively today!

The Resources Mashup

Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Content

Business / Career

Search Engines / SEO

  • SEO in the Personalization Age – With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers. It’s time to break down the silos and see the bigger picture.
  • Mastering PPC: Five Reasons To Run PPC For Brand Keywords – Clients ask all the time, why should they bid on their own brand keywords when they rank highly in the organic results for their brand keywords? Isn’t this wasting money for traffic that would be had organically? Here are five reasons why brand PPC is NOT a waste.
  • What Are Some Post-Google Penguin, Budget-Friendly Link Ideas – After Google’ Penguin 2.0 update, many websites have seen rankings drop for keywords that they used to be steady on for a long time. Where can and should people with a small content, link, and SEO budget in general be looking for links now?
  • 9 Link Building Lessons We Learned As Kids – I can’t speak to whether or not those lessons actually stuck with you or helped you throughout your life. But I can tell you that these lessons can help with your link building… both right now and in the future.
  • Which Is Better: Referral Or Organic Search Traffic – Referral and organic search traffic are the best two ways to get traffic to your blog. Which do you believe is the best and which do you prefer?

Social Media / Social Networking

Top Five on Friday

By popular request, for those of you who would like just the top five posts delivered to your inbox on Fridays, sign up using the form below. You’ll just get one email a week on Fridays with one post about blogging, business, SEO, and social media.

Share Your Best Blog Posts

The Share Your Best Blog Post thread is moving to the Blog Marketing Strategies group on LinkedIn! Be sure to stop by, become a member, and share your best blog post from this week for other members to visit!

Goats and a Yoga Ball

Need something new to do with a yoga ball? Try giving one to a goat.

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    • says

      They seem to work for me.. my Facebook posts end up in “lists” where they might normally not (obviously), and the people that monitor those lists for content of a very specific nature (#diabetes for example) came through and liked my page… however, there should be an easier and more obvious way to monitor those lists… Can we say that we want all content that is hash-tagged “diabetes” to show up in our feeds?
      Keith Lock just posted The Empower Network core blogging system review

  1. says

    Well this is embarrassing Kristi! I’m checking my Google stats and see this post on someone else’s site with no way to leave a comment only to find out it’s original origin is from your post last year where you shared one of mine. How in the world did I miss that!

    Well better late then never I suppose so thank you a ton for including one of my posts in your roundup even if I am almost five months late in thanking you. Now I have to figure out why this wasn’t in my original list last September. With the way things have been going for me lately I guess I’m not surprised.

    Hey, thanks though and as always it’s a great list.

    Adrienne just posted Why Branding Matters: Powerful Tips from Brand.com