As a blogger, one thing you probably have noticed is the difference in numbers between the people who visit your blog, participate on your blog and actually subscribe to your blog. If you consider commenters and subscribers as “converted hits” on your blog, then you may find the conversion rate extremely frustrating.
Visitors vs. Readers
First off, how do you know if you are getting more readers vs. just hit and run visitors? If you have an analytic program such as Google Analytics installed on your blog, you will have an insight into this trend. Instead of just being fascinated by the number of visits, take a look at the New Visits percentage. Clicking on this statistic will show you the amount of new visitors vs. returning visitors during a specific time frame.
Next, how do you know if people are staying on your site and actually reading? Check out the Bounce Rate percentage, Pages Per Visit and Time on Site. The Bounce Rate tells you how many people are entering your blog on one page, and exiting without going anywhere else. Pages Per Visit, going along with Bounce Rate, gives you the average amount of pages that people visit while on your site. Time on Site tells you how long people are staying on your website.