Sometime in December of 2009 as everybody started to take a look back at the last year of blogging, I decided to do the same. I was still unemployed after finishing my MBA and realized that I hadnâ€™t used one of the major skills I acquired during my MBA, putting together a marketing plan.
As I read numerous posts about how people monetize blogs and the ongoing theme that “blogs donâ€™t make money businesses do,” I realized businesses have marketing plans, so it seemed to make sense that my blog should have a quarterly marketing plan. In putting together that plan, I came up with several reasons why a blog needs a marketing plan. Letâ€™s look at how a marketing plan can help take your blog up to the next level.