This is a guest post by Eduard Ezeanu who provides communication coaching and helps people put their best foot forward in communication, both online and offline.
I believe that one of the best things you can do though social media is build your brand. This means creating a unique, memorable and convincing image of yourself in the eyes and minds of others.
When you as an individual have the characteristics of a brand, you can leverage this to influence things on a large scale and better generate the impact you want. Of all the traits which create a brand, consistency is the one that I appreciate the most.
Why Consistency Is King
The ordinary person surfing on the Internet is bombarded with a tone of information. The majority of it, they will forget in a couple of minutes. It is a real challenge in this information overloaded environment to make yourself remembered. This is where consistency comes in.
What consistency basically means in personal branding is that the information you send reinforces the same key messages about yourself.
The result is that the more a person gets exposed to information from you or about you, the more probable it is for that person to associate you with a few key traits suggested by that information. Consistency helps you be memorable and thus it helps you to be a brand.
There are various ways to insure consistency in your communication, offline and online. Social media has its own distinctive traits, which make certain strategies work best in achieving consistency. The following are what I consider some of the most effective strategies to build your brand through social media consistency.
This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a video to boost your holiday spirit at kikolani.com.
The Resources Mashup
Here are some of the best articles I have stumbled upon, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
- Blog post promotion, social sharing, and analytics – a look at what social sharing statistics (numbers of tweets, Facebook likes, etc.) equate to in actual visits to your website.
- The 5 pillars of business blogging succes – planning, content, design, marketing, and engagement.
- 17 places to get jaw-dropping headline ideas – much like this one!
- Why freelance writers should have a specialty niche – applicable to freelancers, writers, and bloggers.
- 10 great posts about guest blogging – plus a list of 11 awesome guest posts on social media, blogging, SEO, and more.
- The recipe for a popular blog post – 27 posts on how to create great content for your blog, and another 15 examples for blogs outside of the social media / blogging niche.
This is a guest post by Jim DeBellis, a freelance writer for Criminal Justice Degree Schools.
The curse of daily or weekly deadlines can turn even the joyful luster of creative writing into just another job that eats your life away.
Don’t worry—creative juices never dry up; they just become harder to access from time to time. Your creativity truly is a bottomless supply of blogging and writing fodder, as long as you keep drilling new wells to tap into your pool of inspiration.
Try these tips to keep yourself writing 1,000, 2,000, or even 3,000 words everyday.
This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a great holiday deal, and a little inspiration on kikolani.com.
The Resources Mashup
Here are some of the best articles I have stumbled upon, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
This post is part of a weekly series, Fetching Friday, the Women in Business movie winner, another great deal from MaxBlogPress, and Blog Engage Guest Blogging Contest Part II on kikolani.com.
The Resources Mashup
Here are some of the best articles I have stumbled upon, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
- Bloggers Adopt-A-Family Christmas giveaway – donate to a worthy cause and get entered to win a full year o fadvertising on WeBlogBetter.
- Are less followers the new more followers? A look at whether numbers really matter when it comes to the size of your blog community or social following, and how engaging with a smaller group is better.
- Building your blog with a killer e-product strategy – from starting with a free product to building your network.
- 9 personal introductions that instantly grab your attention – great ideas for a quick intro line on your blog.
- 17 useful free tools for blogging and fun – free photo sources, screen capture, and graphics tools for your blog, plus a few for fun and relaxation.
- 10 publishing options for your blog – take your content and make it go further!
