This week at Affiliate Summit West, I definitely learned some great things from the sessions, and I thought I would share one that is pertinent to my audience: blogger outreach.
Blogger outreach – a powerful way to connect! Photo Credit
Blogger outreach, when done correctly, can be a powerful way to get your name or product out into the blogosphere and in front of your target audience. Done incorrectly, however, and it can really annoy the heck out of other bloggers and put you on their crap list.
Ways NOT to Do Blogger Outreach
As the recipient of a lot of really, really bad emails from businesses and PR agencies looking to get some publicity for their products or their client’s, here are some examples of things that will make me put you in my “PR People” filter which goes into a Gmail label that will rarely, if ever, get checked. I only keep it as something to help me if I am searching for emails about something specific – if a bad PR pitch is the only info I have on it, I might resort to it.
Anyway, here are the big two no-no’s when it comes to reaching out to bloggers to help spread the word about you, products, or services.