After some emails back and forth with a potential guest blogger on my site, he suggested I write a little guide on how to submit a guest post in a way that will increase the likelihood of getting it published. I thought, not a bad idea. So here are a few simple steps that anyone can follow in order to ensure that their guest post has a higher chance of getting published on their target blog.
1. Research your target blog.
I’m a huge fan of research, and when it comes to guest blogging, one of the keys to getting your guest post accepted and published is researching your target blog first. You will want to know what topics the blog owner posts, and what topics are popular.
One of the easiest ways to do that is using Google Reader in the Chrome browser with the PostRank Chrome extension. Simply subscribe to your desired guest post destination in Google Reader, and let PostRank do the rest.
This little snapshot is from Mashable’s RSS for their social media category. You can easily see titles of recent blog posts (on some blogs all the way back for three years or more) and see which of those titles brought the most social engagement via their PostRank score.
Alternatively, if you don’t have Chrome or want to setup Google Reader, you can visit PostRank Topics (for now), ignore the login request, and use the search box at the top right to see if your target blog is listed on their site to see the social metrics for their latest blog posts.
I’d still suggest the Google Reader / Chrome / PostRank extension option as it will give you a faster view of their latest posts and PostRank scores.