Hi Kristi! it’s great to be here! Thanks for having me.
1. How do you promote your book in a very competitive marketplace?
Promoting a book follows similar principles to building a successful blog â€“ you must produce the highest quality content you can, then promote that content with your best possible self.
I refer to this as the “build stuff and talk about it” model, except I never use the word stuff in private.
If you want to grow a blog, you need everyone to talk about. And if you want everyone to talk about it, you must be more compelling than most other blogs. That amounts to two things: the quality of your content and the level of your engagement.
Blogging is like the minor leagues for this amazing new publishing model.
Weâ€™re promoting our serialized fiction project, Yesterdayâ€™s Gone the same way we would build a blog, starting with an awesome book weâ€™re ridiculously proud of, then talking about the project as often as we can. We make our guest posts and interviews as enjoyable for the reader as possible, tailoring our message to each individual audience.
I’ve done many interviews during the last month, all unique. My stories are mostly the same since I only have so many of those, but the way I tell those stories is always different. Here at Kikolani, I’m talking to readers who want to grow their blog, a fantastic audience since bloggers are specifically suited to capitalize on this unstoppable trend.