In the first year of running my blog I wrote close to 100 guest posts. I was consistent and committed to growing my blog by writing 2 guests posts a week on blogs ranging in size from 1,000 to 50,000 subscribers. After 3 quarters of aggressive guest posting I was still struggling to break the thousand subscriber mark. A few months back I interviewed Jon Morrow. After that interview, I realized I had made some critical mistakes that had costs me 1,000′s of potential subscribers, fans and followers.
1. A Focus on RSS Numbers
Like many early stage bloggers, for months I obsessed about seeing the chiclet count on my Feedburner badge hit 1,000, only to find that it wouldn’t do much for me other than inflate my ego. Top add to that Feedburner became completely unreliable and the subscriber count fluctuated dramatically on a weekly basis. The number of people who subscribe to your blog via RSS is one of the most meaningless metrics because it’s not an accurate representation of who is really reading your blog. I’ve found blogs with 1,000′s of RSS subscribers and virtual no comments. So, don’t focus too much of your effort on this.