Fetching Friday – Resources Mashup & Otters Stacking Cups

Posted on August 31, 2012 Written by

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.

The Resources Mashup

Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Content

 

Stepping Back: 5 Ways You Can Put Your Blog On Pause Without Losing Readers

Posted on August 29, 2012 Written by

This is a guest post by Daniel Cassady.

It’s foolish to think that you can be everywhere at once, that you can do everything. Of course, most of us still try.

Bloggers are a special breed. We become so attached to our blog and our readers that sometimes it can be hard to leave them alone, even for a little while. We feel like we are doing our readers a disservice if we take a little time for ourselves.

But, dear blogger, you have a life too and if you don’t go about living it, odds are you are gonna run out of things to write about sooner or later.

So I’ve put together a few ways that you can take some time away from your blog and live your life without hurting your readers’ feelings, or leaving them in the dark (although, we all know this is really for your benefit, don’t we?).

Ready? Here we go.

 

How to Use AIDA, ROI and KISS to Boost Your Sales

Posted on August 27, 2012 Written by

This is a guest post by Jani Seneviratne.

Are you tired of your copy being ignored by prospects? Are you searching for a proven way to create copy that is well optimized for sales? AIDA, ROI and KISS were first coined by advertisers and an engineer but have since been applied to the online marketing industry. Some copywriters have adapted the formulas to suit their own personal tastes whilst some argue that these formulas are outdated and have disregarded them all together. Despite the debate, AIDA, ROI and KISS provide copywriters with valuable checklists, all of which ensure your copy is well written for maximum consumer engagement and ultimately, conversion.

AIDA

AIDA is an acronym that describes what happens when a consumer engages with an advertisement. Let’s look at how you can incorporate each event into your marketing and advertising plan.

Attention

The first step is to demand and attract attention. It is also the most difficult step of them all. Research indicates that consumers are exposed to countless commercial messages during their lifetime. The challenge then becomes to convert passive consumers into active ones. Don’t allow your copy to simply wash over them. Your copy needs to cut through the clutter with a strong heading.

AIDA - Attention

Figure 1 KISSmetrics Homepage – Attention (Heading)

The heading needs to stop the consumer dead in their tracks. If you’re reading this, I’ve succeeded. Keep in mind that people have an extremely short attention span. If you haven’t captured their attention within the first 3-5 seconds, you’ve probably lost them, and online, they have likely moved on to the next site or the next search. One way to immediately capture their attention is to offer them a promise or a benefit in the heading. What’s in it for the consumer? Also try to use emotive words as shown in the image above.

 

Fetching Friday – Resources Mashup & How to Generate Good Ideas

Posted on August 24, 2012 Written by

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.

The Resources Mashup

Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Content

 

How to React to Comments for Your Reputation Management

Posted on August 22, 2012 Written by

This is a guest post by Jay Buerck.

You’ve been following the conversation about your brand using one of the many monitoring tools available to help you manage and monitor your online reputation and now it has caught wind of a few negative comments or posts about you or your company.

unresponsive to comments and complaints

Photo Credit

No one likes to discover negative comments and reviews but many times it is the price of doing business. While you can’t please everyone all the time it still stings a little when you see those negative words on the screen.

Over half of all Americans use social media networks to communicate to companies either through their Facebook page or Twitter accounts. So why are 95 percent of all posts on Facebook pages going unanswered with response rates on Google, Yelp, and other review sites about the same rate?

Many brands are missing a chance to gain new clients and customers as 88 percent of individuals say they are less likely to do business with a company who fails to respond to these incidents openly and online.

Paying attention to customer complaints on Facebook and Twitter could lead to more sales online. Customers have taken to social media when it comes to customer service complaints because of the convenience and lack of waiting on hold to speak to a customer service representative.

Recent reports have shown that customer complaints that are resolved through social media result in a 21% increase in sales than if customers were to engage in traditional forms of customer service methods such as calling, emailing, or writing an actual letter. Compare that to just 11% more sales from those traditional means.

“It’s not about being perfect, it’s about the response,” says Deborah Mitchell, a clinical associate professor of marketing at Ohio State University to the Wall Street Journal. “People like to feel like the company was proactive in responding, and bent over backward to fix it.”

 

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