Fetching Friday – Resources Mashup & Neurowear

Posted on September 28, 2012 Written by

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.

The Resources Mashup

Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Content

  • 45 Ways to Create an Enchanting Blog that Inspires Your Audience to Buy – It may sound difficult but it really isn’t. You’re about to learn how to captivate your audience and show you’re an authority, and then inspire your audience to buy.
  • Find Guest Post Opportunities With One Powerful Query – Most how to find guest post opportunities rely on doing multile queries. This post shows you how to get to those opportunities with just one powerful query.
  • WordPress Tutorials for Beginners – 25 of the Web’s Best – As WordPress enters a stage of maturity, so do the numerous great WordPress resources that help us do our jobs better and easier than ever before. The below 25 articles are some of the web’s best – curated from some of the top websites for WordPress online.
  • How to Beat 7 Common Self-Publishing Fears – You keep telling yourself that you will write an ebook someday … just not yet. And it’s almost certainly the case that one of the seven common fears in this article is holding you back.
  • 46 Ways to Kill It With Content – Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content.

 

How Any Blogger Can Become an Authoritative Blogger

Posted on September 26, 2012 Written by

This is a guest post by Rich Gorman.

One of the most fascinating facets of the blogging community is how there are so many different bloggers, blogging for such different reasons. Some folks sign up for a free Wordpress or Blogger account and start firing away, simply for purposes of creativity or self-expression. And then there are others who become bloggers of authority, esteemed within the industry, wildly successful on the back of their blogging efforts.

Of course, there are also folks stuck in the middle—those amateur bloggers who would like to be something more, who would like to see their blog transformed into a vehicle for real success. In the scheme of things, not many bloggers reach that tipping point, where they become really respectable and esteemed within their industry. I wonder, though, if that’s not because more bloggers simply don’t know how to become bloggers of authority.

It’s true enough that there is no magic spell, no secret formula to turn yourself into an overnight blogging pro. There are, however, a few success-generating tips that can make any blogger into an authoritative blogger. These battle-tested techniques have worked wonders for me, and I am convinced that they will work well for you, too.

 

20+ Commonly Asked Questions About Blogging & Online Marketing

Posted on September 25, 2012 Written by

As each year passes, blog marketing techniques evolve. What worked in 2011 may or may not be as effective in 2012. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic.

questions-and-answers-blog-marketing

Photo Credit: Alexander Henning Drachmann on Flickr

I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. Enjoy!

 

How to Leverage the Potential of Blogger Outreach

Posted on September 24, 2012 Written by

This is a guest post by Pratik Dholakiya.

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted.

I think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a conversation with the best in the field. Along the way, if they are willing to give me an opportunity to post a blog on their site, well and good; if not I still would like to keep engaging them at various levels.

What is Blogger Outreach?

blogger-outreach

Photo Credit: Kenneth Yeung on Flickr

Identifying and reaching out to online publishers is blogger outreach in a nutshell. Let me explain this phrase by way of an example.

X is a company that has seen its ranking de-value because of the recent Penguin update. Y is a company that has taken upon itself the difficult task of helping its rankings recovers from a Google penalty, and one of the strategies it identifies is publishing content on authority blogs, and getting backlinks from them. Google has made it very clear that it will give weight to only quality backlinks, and company Y needs to collect as much quality link juice as it can, to enable the website recover its rankings and achieve a sustainable high ranking on Google SERPs.

Now, the key to this process is knowing which content publishers to approach, approaching them, and then getting a guest blog posted on their site. But, this is not as easy as it seems. The way you approach these publishers forms the very core of Blogger Outreach. In effect, you are reaching out to other bloggers, but not just any bloggers; what you are doing is getting in touch with bloggers with potential and those who are well respected figures in their niche.

As can be imagined, there are two ways of approaching such bloggers. You make a list of them and then send an upfront mail asking them to publish your content on their blogs; or you could strike up an informal conversation with them, get to know them and their work better connect with them regularly and establish a comfort factor with them. Only later do you approach them to share your content on their blog.

So, which approach do you think will work best? No prizes for guessing, that it’s the latter, and this is what Blogger Outreach is all about. By taking the example given above, we can say that Blogger outreach is a concept wherein Y will first identify blogger Z, they will both interact with each other, thus building trust between them, and then getting down to the brass tacks – publishing of content.

 

Fetching Friday – Resources Mashup & The Subway

Posted on September 21, 2012 Written by

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.

The Resources Mashup

Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.

Blogging / Content

  • 21 Reasons You Should Write Guest Posts – As Penguin and Panda (the latest Google updates) have shown us – times are changing in SEO. Fortunately, there is an easy way to bridge the gap between great people-pleasing content and the necessary elements of SEO: Guest posts.
  • 10 Characteristics of a Spectacular Blog – Take a step back from your blog for five minutes. We are going to try our best to evaluate your blog and pinpoint a few areas you can improve. Specifically, we’ll race through 10 specific characteristics that define a spectacular blog.
  • KISS: A Showcase of Beautifully Simple Blog Design – Blogs that are more than just text slapped on a plain background.
  • 7 Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process.
  • 10 Steps to a Secure WordPress Website – It’s worth your time to look over this list of security tips, and to take the few simple actions to implement them. How secure is your website?

 

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