Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions.
#1 Defining Your SMM Philosophy
It’s incredible how many SMM managers will leap to advanced strategies before tackling the basics, which is why we’ve placed one of the fundamental and most overlooked basics of SMM first in this list of advanced SMM strategies.
Just as your business operates around a focused, defined mission, so too must your social media marketing revolve around a centralized SMM philosophy. To define this philosophy, take a look first at your market, your audience. Most often, this audience will actually be comprised of many smaller, sometimes overlapping market niches, or segments. Identify these segments and divide your audience accordingly, so that you may tailor your messages to each of these segments individually.
Next place yourself in empathy with each of these market segments, identifying each of their needs, desires, fears, hopes, dreams, etc. And ask yourself how you can add insight and promote action toward fulfilling their desires, abating their fears, and above all prompting action. Finally, make sure that your SMM philosophy authentically represents you and promotes honesty and transparency in all your SMM messages.