7 Advanced Social Media Marketing Strategies

This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions. Photo Credit: Laurel Papworth and … [Read more...]

How to Successfully Tweet a Call to Action

This is a guest post by Brandon Williams. Photo Credit: Scott Beale / Laughing Squid on Flickr Twitter is an amazing tool for promotion and marketing for every aspect whether it is for business purposes or for blogging. Another successful method is using a "call to action" in order to get people to check out what it is you have to offer. So, how do you take two successful tools in marketing and add them together to form a tweet that successfully puts out a call to action to users on … [Read more...]

The History of Google Panda & Penguin, Abridged

This is a guest post by Matt Beswick. Every year, Google quietly releases hundreds of refinements to their search engine algorithms. Most of these updates are small, incremental changes that go largely unnoticed. The major upgrades, however, receive serious coverage by mainstream news outlets and bloggers alike due to the momentous impact that they have on the broader web at every level. Though more than a year has passed since its inaugural rollout, the effects of the infamous Panda … [Read more...]

Case Study: What Is Required To Go From Idea To Reality?

This is a guest post by Ruan Oosthuizen. Disaster may come at any given moment. Normally I try not to but sometimes you just can't help expecting the worst. Why is that? When you have worked hard to get things set up, spent hours and hours on the project and had very little sleep while a lot of other things that usually do require attention, all paid the price so you can get things set up as quickly and efficiently as possible, you will do everything within your capabilities to make a … [Read more...]

Fetching Friday – Resources Mashup & Kitten Hugs

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Last Fetching Friday of 2012 As many of you know, I'm due to have my first baby anytime now - the official due date is tomorrow! Photo Credits: Ivy Harding of Phoenix Family Photos & Jason Hines of Utah Family Photos Hence I will be taking some time off for a couple of weeks and will resume Fetching Friday posts … [Read more...]

How To Build an Awesome Video Trailer For Your Blog

This is a guest post by Logan Marshall. "Do I really have to film this? It's so stupid!" I'm 12 years old and perched on the top of my parent's minivan like James Bond. My best friend Willie stands below me. Holding a video camera. His head cocked to one side in a look of amused bewilderment. "What?" I reply, "YES you have to film this! Watch me, it's gonna be SICK! Determined to showoff my newfound parkour ability, I spring from the hood like a FELINE TIGER NINJA. Soaring through … [Read more...]

Words that Sell: How to Write Compelling Content for Your Business Blog

This is a guest post by Chris Warden. I can predict – with great accuracy – the steps that nearly every offline business owner tries when bringing their business online: set up a website, begin blogging, and sign up for Twitter and Facebook. Sound accurate? Let's take a deeper look at the blog. The problem isn't knowing you should be blogging, - it's finding topics that are relevant to your niche that won't bore your readers to death. "Words that Sell" (patent pending), if you will. … [Read more...]

How to Get 40,000 Readers Without Guest Blogging

This is a guest post by Gregory Ciotti. "It can't be!" Ah, but it's true! Not only that, this new blog isn't about marketing, blogging, or making money online! Refreshing, isn't it? Only a few months ago, I started my recent project, an electronic music blog by the name of Sophistefunk. Before I get into the details, let's get with the goods: Above is my most recent screenshot from Google Analytics, and as you can see, I've hit over 40000 unique visitors after only being … [Read more...]

How to Beat Facebook EdgeRank and Never Miss Your Favorite Updates

By now, you've all heard about Facebook EdgeRank. For those who haven't, it is Facebook's algorithm to determine what status updates are displayed in each user's newsfeed. Facebook EdgeRank Explained The Facebook EdgeRank algorithm is based on three things: The user's engagement level with the person, page, or group sending the update. The type of update the person, page, or group is posting. Status update types rank in order of photo, text, video, and links when it comes to … [Read more...]

Fetching Friday – Resources Mashup & Into the Mind

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week. Blogging / Content How to Get 1,000 Visitors in 30 Days from Scratch - The best way to create traffic is to find someone who’s already driving a substantial amount of … [Read more...]



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