In celebration of the launch of my first premium training course on how to promote your content, I asked some of the top blogging, content marketing, and online marketing experts to answer one important question.
What’s your most successful method of promoting a blog post or other single piece of content?
So without further ado, here are their answers!
1. Empower your readers with social sharing buttons.
Empower readers to share your content as they consume it by placing the Digg Digg floating social share bar along the left side of your content as people scroll down the page. This enables them to easily promote your content to their favorite social channels. A good tip is to make sure it appears only after people have scrolled a bit down the page. See it implemented at Social Media Examiner.
2. Link out to bloggers with large followings.
So I’m assuming you don’t have a huge mailing list to share your latest post with. And I’m also assuming you don’t have a massive budget to run an advertising campaign. So how then does a blogger successfully promote a brand new blog post? Well, a lot of it is about contacts.
One tricky little thing I do is to write a massively useful post and in that post link out to bloggers/authors who have large followings on Google+ or Twitter. When the article goes live you shoot them a message letting them know that you mentioned them and nine times out of ten they will share your content. If you’ve mentioned them in a nice way with a high quality article you’ll often find yourself with new friends and contacts and a big new flood of traffic.
~ Ramsay Taplin has sold blogs for $20,000 and now helps people learn how to start a blog and work from the couch over at BlogTyrant.com.
3. Target content topics for the people you want to promote them.
The post promotion that was my game-changer was taught to me by Jon Morrow of Boost Blog Traffic, to give credit. It’s to write a post on a topic that you know a particular top blogger would find interesting, and then to target it specifically to them on Twitter, at a time when you see they’re on there, with a reach-out like, “@bigblogger – your readers might enjoy [blog post title] [LINK].”
You can see the one I sent out being retweeted by my intended target, Darren Rowse of Problogger, below. This crashed my server it sent so much traffic over, and was really the start of my blog being discovered by a wider audience.
Reading: How I make $5,000 a Month as a Paid Blogger: http://bit.ly/aEyqFL via @TiceWrites
— Darren Rowse (@problogger) November 6, 2010
~ Carol Tice writes the Make a Living Writing blog, where subscribers receive the free 20-week e-course Marketing 101 for Freelance Writers.