3 LinkedIn Benefits for Bloggers

by Brenda on February 17, 2010 · 25 comments · Social Media


No matter your choice of profession, it’s much easier to find a job today than it was before the advent of the Internet. What used to be accomplished through phone calls, letters and word of mouth is now just a click away – you’re connected to all possible sources of jobs, not just through online job sites and forums but also through social networks like LinkedIn, Twitter and Facebook. It’s a time when technology rules, and if you’re not connected, you end up being the loser.

While blogging may not be a full time job for most people, it does pay to be on LinkedIn if you’re a serious blogger. The following are three benefits that this network could bring you.

Connections

When you blog, you’re naturally interested in getting the maximum publicity for your writing. You want people to read what you have to say, not just for your search engine rankings but also because you want to be heard by those you think are important. When you’re connected to a host of people through LinkedIn, it’s easy to promote your blog and improve its popularity. Best of all, you can import your blog entries into LinkedIn using BlogLink or WordPress applications, so people can go straight to your blog from the LinkedIn environment.

Work Opportunities

If your skills as a writer are appreciated by other people, you are likely to gain work opportunities through your LinkedIn profile. And if you make a living or earn some extra cash through your blog, setting up a profile on LinkedIn and hooking up your blog to it is one of the best ways to get new writing gigs or get paid to write for other people’s blogs as well. Also, if your blog showcases a niche subject in which you are an expert, you are likely to be sought out for writing work in this niche.

Feedback

You can receive feedback for your blog and your work through your LinkedIn profile. You can ask satisfied clients to leave recommendations and positive feedback which is visible to other people who are connected to you and people who are connected to them. This helps enhance your work profile and boosts the visibility of your blog and your ability as a writer.

LinkedIn is more than just a tool that helps you maintain an online resume. It allows you to search for people and jobs based on your preferences and location. And when you’re a blogger, you can use it to your advantage in more ways than one.



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{ 25 comments… read them below or add one }

1 Jonathan - Advanced Life Skills February 17, 2010 at 10:05 am

Great reminders of the purpose behind all this social network energy. Thanks Kristi for helping us keep our eye on the ball.
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2 Kristi February 17, 2010 at 10:37 am

One other thing I would like to add to Brenda’s post is, in regards to making connections – LinkedIn Answers is a great way to demonstrate your expertise and help others by simply answering questions about blogging, social media, your niche, etc. I have gained new connections from people simply from answering questions in the LinkedIn Answers section. There are also LinkedIn Groups that you can join for your niche and network with others interested in the same topics.

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3 Aminul Islam Sajib February 17, 2010 at 1:47 pm

To be honest, I’m messed up with today’s lots of social networking tools. No doubt that is why I haven’t registered in LinkedIn yet. I’m good with Google Buzz, Twitter, Facebook, Digg and StumbleUpon. If right now I try to get active in anymore social tools or something alike, I’m going to ruin my blog. I have a very little time of blogging after my school and part time job in a news agency. So, I always have to rush.

However, those who would be interested in joining linkedin and making it a part of their blogging success, this post is sure going to help.
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4 Ari Herzog from Online Media Strategies February 17, 2010 at 1:56 pm

Not only is it key to answer (and ask) questions in the Answers section, but ensure your headline is accurate to how you want people to see you. Most LinkedIn users use the space to define what they are doing, but I suggest the headline be used to define how you do it. For instance, instead of headlining yourself as a “Bird Blogger,” you can call yourself a “Writer of Hummingbird Songs.”

Additionally, try to recommend one person in your network every week. What goes around comes around, twofold.

For more tips of mine, see 12 ways to use LinkedIn today.
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5 Wayne John from Web Development Help February 17, 2010 at 2:13 pm

Recommending someone each week is a great idea Ari! So many ways to reap rewards from each network and service that you sometimes forget the obvious.

I still haven’t tapped linkedIn for anything other than real life professional stuff…I have employers on there, so I’m hesitant to share much of my personal blogging “stuff”.
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6 Tom from Market Samurai Discount February 17, 2010 at 2:17 pm

I have not even visited linkedin before. I’ve received a couple of invites, but I just feel that it is another social network that will subtract from my time writing.
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7 Hesham from FamousBloggers February 17, 2010 at 2:35 pm

I am even a part of a few groups on LinkedIn, and some times I share posts of my blog to the LinkedIn community, I can say it’s a very smart choice to be connected with profession people through it’s service!

Maybe I am not so lucky yet on finding a job through it’s search, but they have a great service indeed, but we don’t have to neglect the fact it’s not easy to find a job these days!
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8 dimaks February 17, 2010 at 3:11 pm

I’ve signed up for LinkedIn purely for professional connection intent. I am yet to try it as a tool to further my blogging tools exploration.
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9 Andrew from BloggingGuide February 17, 2010 at 10:51 pm

I have not paid much attention to LinkedIn but thanks for sharing this information. Now at least I think I’ll be giving more attention to improving my linkedIn profile and using its blogging advantages.
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10 Marc from New York in Words February 18, 2010 at 9:55 am

Im not the biggest fan of LinkedIn because of their need to charge users for upgraded profiles and site functionality problems but it has been very useful for the reasons you mentioned in addition to an array of others. I think we wont need resumes anymore because a LinkedIn profile is much more useful.
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11 Daddy Blogger February 18, 2010 at 10:48 am

This is a great reminder of all the free options that the internet provides bloggers. In the past I have not been a fan of LinkedIn but once I read I can pull in post I got more excited about it. Because of that tip, I am at least going to give it a shot.
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12 Shane from Master Dayton Writing Blog February 18, 2010 at 10:48 pm

Definitely agree. As much as I’m admittedly not taking advantage of all the ways the Internet offers to market yourself, it amazes me that although I graduated college in 2002 and many of the online places I go to make a living as a writer didn’t even exist when I graduate college. It definitely pays to have an online presence.
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13 chandan from work at home jobs February 19, 2010 at 10:30 am

Oh I was unware of all linkedin activity, after all I am not so busy with linked in. Its like promotion of our blog through linked in profile. I will try it.
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14 Dennis Edell February 19, 2010 at 1:51 pm

One thing folks should be aware of is LinkedIn is NOT a “social network” in the traditional sense. Too many people say it sucks because they don’t get this fact.

If one is on LinkedIn and knows what they are doing, they are there for BUSINESS. Period.
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15 CJ from Online Technical Writing February 19, 2010 at 2:42 pm

I signed up with LinkedIn last year and never really did much with it. In the last few weeks I took the time to enhance my profile. I joined several groups that I like, including a couple blogging ones. Haven’t found any work from it, but I like the fact that I can answer a lot of questions in the groups I’m in.

I think it’s easy to over look the fact that you are an expert in your field and you can pass along your knowledge to people who are up and coming. These forums have helped me realize that I do know what I’m doing, I feel good about helping other writers, and through these questions and answers, I have found a few ideas for posts on my own blog.
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16 Latief from AnotherBlogger February 20, 2010 at 6:13 am

I have account on LinkedIn about a year a go but active as member recently. I’m enjoying LinkedIn more than other blogger community. LinkedIn member are professional and they are real people :)
Thank for sharing Brenda
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17 Kathleen from Legitimate Work From Home Jobs February 20, 2010 at 3:47 pm

While I have heard of Linkedin (came up in the SERPs) prior to reading this post, I didn’t realize there was a Linkedin Answers. I imagine this will be a great source for gaining professional exposure.

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18 Mike from Computer Tips February 23, 2010 at 11:28 pm

I’ve had a LinkedIn accounts for what seems like 5 years. Is that possible? I didn’t use it much for quite a while but LinkedIn seems like they are really ramping up their service. I had not checked out the Answers section, but will very soon. Thanks.
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19 search engine optimisation February 26, 2010 at 2:34 pm

I find it so hard to manage all my different profiles, this has made me rethink linkedin slightly. I do agree that if you promote yourself and your skills online it can open up huge opportunities for you, more than you could ever accomplish offline.
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20 Alex Petrisor from London Creative Design February 26, 2010 at 5:53 pm

You have just convinced me to give LinkedIn another shot. It’s not that I don’t like it, it’s just that with all the social media mass swirling around in our heads we barely have time to eat, let alone spend countless hours in front of the computer “socializing”.

Good job on the post though, keep up the good work.
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21 Colleen March 2, 2010 at 12:24 pm

Having a thorough LinkedIn profile has helped us on more than one occasion to garner new business. Plus, existing clients have made comments about information they have learned from reading our profile.
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22 Ganapathy March 6, 2010 at 5:04 am

I have a blog focussed on project managers as audience and so I have made sure that my blogs are tweeted and in turn shown as status updates in my profile (all automated). Do get visitors from linked in.

Ganapathy
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23 JR from Internet Marketing April 13, 2010 at 11:45 pm

I love Linked In, of all the social networks it’s the easiest to use and manage, and connecting with people there is always easy.
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24 aBlogger from Social Media Blogging June 8, 2010 at 1:47 pm

I am a Big Linkedin fan myself. It’s just one huge niche market with many small niche markets with in the network. Linkedin has become my 3rd largest source of referral traffic to my blog.

Where else can you find a bigger professional network online to collaborate with?
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25 Colleen from Kennewick Real Estate June 8, 2010 at 6:07 pm

There is also a SEO benefit from LinkedIn. Many other directories will use LinkedIn profile information for their directories and business listings, and while the LinkedIn profile links are nofollow, sometimes the LinkedIn profile links are dofollow in these other websites. Of course, for local search, the scraped LinkedIn profile info becomes yet another source of citation for a local listing.
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