This is a guest post by Kevin Lau.
Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You could be missing out on a huge audience if you don’t dive in.
Here are five reasons why video blogging will be a big success. And who knows, they might convince you to dust off your webcam and get online in a whole new way. Even if you have real doubts about doing this, read through these points and consider how you and your business could benefit from them.
1. They’re faster and easier to create than written content.
When you have an idea for a blog post and you sit down to write it, there is going to be a lot of editing and scribbling to do before you can be sure you have the result you want. When it comes to making a video, you can literally run with an idea and see how it turns out. You can simply make a few notes and then wing it, creating something a lot more natural in the process. A lot of people tend to like this – it’s certainly a more engaging way to connect with people.
2. You get to show your human side.
Come on, we’ve all got one. And you’ll get to show yours when you get rid of those nerves and sit down in front of your webcam to make a video blog. Instead of reading blog posts and having no real idea of who has written them, people will be able to see you and appreciate who you are. It automatically puts a face and a human side on your business – and that can help to foster trust. If you’re really nervous, try making a couple of practice videos that no one will see first of all. In these it doesn’t matter if you fail or mess up, because no one will see them. But you might just find you do a better job than you thought you would, and at the very least you will be able to build your confidence.
3. They make you stand out among the crowd.
There are plenty of businesses out there that are similar to yours. But how many of them are delivering engaging video blogs on a regular basis? If you look around and see that your competitors aren’t producing any videos at all, you’ve got an excellent excuse for persevering with this and producing a simple video at least once a week to connect with your audience in a whole new way. You might end up surpassing the achievements of your competition at the same time.
4. You can show people your new product instead of telling them about it.
Have you ever sat down and tried to write a blog post explaining your new product? If you have you’ll know how difficult it can be. So why not ditch the word document and sit in front of the webcam with your product instead? If it’s big you can always get someone else to film you with a video camera and upload that instead. You’ll soon wonder why you never thought to do this before.
5. They’re easy to promote via social media channels – and arguably more tempting to click on too.
You can ask people to read something. Or you can ask them to watch something. If you’ve got something visual to share with them they’re arguably more likely to take a look. If they don’t like what they see they’ll go elsewhere. But they might sit and watch the whole thing. Promoting your videos via social media sites is a great way to reach out to even more people.
As you can see it is easy to trigger a big reaction to video blogs. Why not get started today and build an audience way into the future? The audience you garner might build very slowly, but don’t be too surprised if you get better results far sooner than you thought you might.