5 Reasons Why Video Blogging Is the Best Way to Attract Business

This is a guest post by Kevin Lau.

Are you confident in front of a webcam? You’ll need to be if you want to get new business in the months to come. Video blogging is becoming a hugely successful method of winning new customers, and if you’re not yet on the bandwagon you should start thinking about getting on board very soon. You could be missing out on a huge audience if you don’t dive in.

Here are five reasons why video blogging will be a big success. And who knows, they might convince you to dust off your webcam and get online in a whole new way. Even if you have real doubts about doing this, read through these points and consider how you and your business could benefit from them.

1. They’re faster and easier to create than written content.

When you have an idea for a blog post and you sit down to write it, there is going to be a lot of editing and scribbling to do before you can be sure you have the result you want. When it comes to making a video, you can literally run with an idea and see how it turns out. You can simply make a few notes and then wing it, creating something a lot more natural in the process. A lot of people tend to like this – it’s certainly a more engaging way to connect with people.

2. You get to show your human side.

Come on, we’ve all got one. And you’ll get to show yours when you get rid of those nerves and sit down in front of your webcam to make a video blog. Instead of reading blog posts and having no real idea of who has written them, people will be able to see you and appreciate who you are. It automatically puts a face and a human side on your business – and that can help to foster trust. If you’re really nervous, try making a couple of practice videos that no one will see first of all. In these it doesn’t matter if you fail or mess up, because no one will see them. But you might just find you do a better job than you thought you would, and at the very least you will be able to build your confidence.

3. They make you stand out among the crowd.

There are plenty of businesses out there that are similar to yours. But how many of them are delivering engaging video blogs on a regular basis? If you look around and see that your competitors aren’t producing any videos at all, you’ve got an excellent excuse for persevering with this and producing a simple video at least once a week to connect with your audience in a whole new way. You might end up surpassing the achievements of your competition at the same time.

4. You can show people your new product instead of telling them about it.

Have you ever sat down and tried to write a blog post explaining your new product? If you have you’ll know how difficult it can be. So why not ditch the word document and sit in front of the webcam with your product instead? If it’s big you can always get someone else to film you with a video camera and upload that instead. You’ll soon wonder why you never thought to do this before.

5. They’re easy to promote via social media channels – and arguably more tempting to click on too.

You can ask people to read something. Or you can ask them to watch something. If you’ve got something visual to share with them they’re arguably more likely to take a look. If they don’t like what they see they’ll go elsewhere. But they might sit and watch the whole thing. Promoting your videos via social media sites is a great way to reach out to even more people.

As you can see it is easy to trigger a big reaction to video blogs. Why not get started today and build an audience way into the future? The audience you garner might build very slowly, but don’t be too surprised if you get better results far sooner than you thought you might.

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Comments

  1. says

    Hi Kevin,
    Although Video Blogging is always interesting and visitors do like it always to browse through images and videos. Appropriate videos definitely creates a better effect on people as you have said in your first point. Even videos can easily be promoted on social media at the same time. All other tips are equally important. Thanks for the share!!

  2. says

    I also think that video blogging is a great way to create content. Its personal and people can just watch the videos. Messages stick to the head more when listening. But unfortunately not all of us are able to create videos because the lack of photogenic faces or speakable voices.
    Shalu Sharma just posted Journey along the Ganges

  3. says

    Hi Kevin,

    thanks for sharing your insights. I also believe that the future belongs to video. We shouldn’t forget though that reading texts has some advantages too. I can skim a text pretty quickly to see if it’s of interest to me and pick the parts that are interesting. Pretty difficult with a video, right ?

    Either the first 10 seconds capture my attention, or they don’t. If I quit the video, I might still miss out on important information.

    Regards

    Oliver
    Oliver Tausend just posted Power Of Gratitude – Our Summer Holiday – A Work-Cation

  4. says

    I’ve considered this sort of video blogging in the past with a couple of my websites. The trouble I have is that I am very, very private and I’m just not sure I would be comfortable having more personal information out there.

    I don’t even like using things like Facebook because of the privacy issues. I can see the major business advantages of having my name out there more and doing video blogs but I’m not sure I can balance it with potential disadvantages (real or just perceived). Most likely I’m just being overly paranoid and and feeding into some of my more introverted tendencies.
    Garrett just posted Forex Trading Recap: 11 Sep 2012 +104 Pips

  5. says

    I think video blogging is finding so much success because it is becoming the expected norm for information. We’re becoming so unwilling to read information, we all want to have it told to us instead. Video blogging is the current trend, and can demonstrate to potentially new customers that you are on that cutting edge of information delivery.

  6. says

    Hi Kevin,

    I have been wanting to start utilizing the benefits of video marketing on my site for quite some time now. Not as much reverting to video blogging specifically but more to use video as a marketing medium of my current and any new content. I never tok the dive and felt comfortable with getting out of my comfort zone. Sitting in front of my webcam was a daunting thought. Having me in front of the whole world even more so.

    I am happy to report that I finally took the leap of faith. I started it off with an interview with Bamidele Onibalusi and also did a post on my site including the video. The response has been great already.

    I have just finished my 3rd video on Friday and I actually planned to do another one today but something came up. That’s how much I’m enjoying it. I haven’t been doing it long enough to fully reap the rewards and determine whether it’s viable for me specifically. I am not giving up anytime soon though, not before I got to this stage anyway.

    Thank you for this post; got me even more inspired to keep going! Valuable information and also resources, which I will be exploring throughout the rest of the weekend.
    Ruan just posted Apple iPhone 5 Launched By Tech Giant Apple

  7. says

    We’re audiovisual creatures so I totally agree with this and have seen this trend emerging more and more lately. It’s a whole different ball game though, how many of us are comfortable presenting or being in front of a camera? It creates a lot of additional pressure to put on a performance and some will be better at it than others. Content is king for sure, but not on video, you have to make a good first impression and that raises the bar.
    Roz Bennetts just posted My 60 Second Interview

  8. says

    Hi Kevin,

    What you wrote here about video blogging (or marketing) is very sensible. I have a friend who has also been tried in this way. He was an athlete fitness, and in his video, he’s promoting a fitness tool, He also demonstrated how to use the tool.

    My friend has the ideal body and athleticism. This is one of the advantages of the video marketing, because the people who see the video will be more confident to purchase his product because they’re seeing an expert!

    And the result is, he’s getting a lot of sales. :)
    Hendry just posted Apple MacBook Pro MC026LL/A 15.4-Inch Laptop

  9. says

    Hey Kevin..very good article. Was hesitant to use this method. But after reading your article I became more and more convinced. Read a positive comment also made ​​me believe more and more it seems very useful way to promote my blog visitors.

    But the problem, I’m not able to speak the English language. If i combine video2 about the content of others if allowed?
    Rendy just posted Nikon D200 10.2MP Digital SLR Camera (Body Only)