5 Steps to Improve Your Pinterest Profile in Five Minutes

This is a guest post by Allison Boyer, Community Outreach Coordinator and regular blogger for BlogWorld.

Pinterest in 5 Minutes

Is your Pinterest profile optimized so you’re found and followed by other users, repinned as much as possible, and sending tons of traffic back to your site? For most users, the answer is no, unfortunately. Don’t worry: Pinterest is still a very new social media site and we’re all still learning! If you have five minutes, though, you can totally improve your Pinterest profile with just five easy steps:

Step One: Categorize all of your boards.

When you create a board on the fly (i.e., you’re pinning something and decide to create a new board rather than pinning to an existing board), no category is associated with that board. Most users never think to go back into their profile and categorize. However, if you don’t, you won’t show up when users browse the site by category, which is a heavily used function. That means you’re missing out on a ton of potential eyeballs from people who aren’t already following you!

To categorize, simple go to your profile and click “edit” on any board you haven’t categorized already. Sometimes boards fit into more than one category, but since Pinterest only allows you to choose one, make sure you choose the category where you most want your pins to show up.

Categorizing does not guarantee you’ll show up when someone is browsing by category. If you aren’t categorized, though, you definitely won’t have your pins displayed.

Step Two: Add a description to all of your boards.

This is another thing most users neglect: adding a description. Again, when you create a board on the fly, it doesn’t ask you to create a description and most pinners forget to go back into their profile and add them. A good description can help you get more followers, since it is clear what kind of content you’ll be pinning to each board. Don’t be afraid to inject a little personality that helps people connect with your brand. For example, on my own Pinterest account, I try to make my descriptions funny.

If you add some keywords, it will also help you show up when users search for those keywords. Right now, Pinterest is still growing, so people are exploiting the ability to show in search results using keywords. I suggest avoiding this, since Pinterest will very likely tweak their search algorithm to prevent keyword-stuffing in the future. Make sure your keyword is present, but be natural about it.

You can add a description the same way you added categories. In fact, if you’re editing your Pinterest profile, I suggest doing these two steps together.

Step Three: Edit the cover for each board.

Editing a Pinterest Board

A relatively new Pinterest feature is the ability to edit the “cover” (large picture) that represents each board. By default, this picture is the most recent thing you’ve posted, but this can be a problem because sometimes the last thing you pinned is cool, but not the most visually attractive or not the best representation of what the board is about. You can make your profile more visually attractive, and thus get more followers, if you choose a pin instead.

Like the current default? Keep in mind that unless you click “edit” and manually re-choose that pin, it will change as soon as you pin something new to that board. If you want the best profile possible, you need to choose each cover, even if it means your choice is the last thing you pinned.

Step Four: Optimize the text part of your profile.

People may search for you on Pinterest, so make sure your site or company is listed in the text. I also recommend using this text to tell people what you’ll be pinning. Don’t leave this part blank! Again, it’s important to avoid keyword stuffing. Even though there might be benefits right now, I predict that will change soon as Pinterest continues to evolve.

Along with the text, don’t forget to link your profile with your other social media accounts, as well as to your blog or website. This allows other users to easily find you elsewhere and also creates that link for search engines. Some people avoid linking to Twitter and Facebook simply because they do not want to update these accounts with pins, but you don’t have to send pins to either. It is just an option. You can pick and choose when you want to post a pin on other social media sites too.

Step Five: Move your best boards to the top row.

Move Pinterest Boards

Depending on the screen, the top row or two of boards will be all users can see on your profile without scrolling. People make snap decisions, so in order to get more followers, move your best boards to this top row. The “best” boards are your boards that represent what you pin most often, what you want your brand to be known for, and what will be most popular with your audience. Choose boards for these slots well. And of course, think about this when editing the cover images. Your entire goal is to gain followers who will see all of the content you’re pinning (including your own content, affiliate links, etc.), so if you immediately look really interesting, people will be more likely to click that follow button. At the very least, make sure that you don’t have empty boards at the top of your profile.

Want more Pinterest tips? If you’re willing to put in a bit more time, you’re in luck – BlogWorld & New Media Expo just launched a completely free eBook called The Ultimate Guide to Marketing Your Blog, Podcast, or Videos with Pinterest written by yours truly that shares more secrets to improving your Pinterest profile, especially if you’re an online content creator.

Ps. Discounted registration prices for BlogWorld Expo & New Media Expo in New York this June ends today at midnight PST. Be sure to register now (aff link) and use the discount code KRISTI10 for an additional 10% off. Virtual tickets also available if you can’t make it to NY!

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  1. says

    I keep hearing more and more about Pinterest, but I have not starting using it yet. I just don’t have the time. I am starting to feel overwhelmed with having to manage all of the social media sites out there. I have enough difficulty just trying to keep up to date on Facebook and Twitter. I will look into Pinterest but unless there is a way to automate it, I won’t have the time.

  2. says

    Wonderful tips indeed!

    Pinterest is so very addictive, though it’s coming up in a big way now. While I do follow all of your steps I still need to add a cover to each board, something that I don’t really like doing. Because the cover stays permanent, unless you change it and due to this whatever new things you pin, never show up on top and go within the board. I did try this out on one of the boards, and you can’t even delete the option of putting up a cover or not once it’s done, which is sad.

    Thanks for sharing and it’s a reminder to give things a look on Pinterest too :)
    Harleena Singh just posted Why Mothers are Special People?

  3. says

    Thanks Allison! I am kinda new with Pinterest and how it works (I know I am late) and now I am kinda getting addicted to it. Good to know there are ways to properly optimize or rearrange them in a good way.!Thanks!
    Ron just posted The Best Job For Video Gamers

  4. says

    Pinterest is hot! reat suggestions. I’ve tried to incorporate some of those, such realigning the boards and putting the best image as the featured one, already.
    I am going to use the

    Something else that is important is to search for things to repin using the search feature. See what comes up at the top, when you repin, take a look at the profile of the Pinterest user who originaly pinned ithe image. Sometimes you can get ideas from how users with huge followings set up their profiles. You’ll get traffic from the repinning and from a better profile.
    Steve just posted New Homes For Sale in Kent – The Vineyards

  5. says

    It’s so important to know how to maximize your online avenues. I too am fairly ignorant towards the specifics of Pintrest, but the online world is quickly becoming one that will leave you behind if you do not know how to use resources like this. Very helpful read.

  6. says

    We just recently started using PInterest to market our online store and it has instantly skyrocketed to our 6th highest traffic source. The Pinterest audience is perfect for ecommerce stores because the picture really sells the product even before the person lands on the site. The conversion rates are not nearly as good as search but still much higher than Facebook or Twitter.

    • says

      Best of all, you don’t feel like a total spammer when you do pin products! Or at least I don’t. On Facebook, I sometimes feel like I’m begging people to buy or spamming when I post about products for sale, but on Pinterest, it’s totally acceptable and even encouraged, especially since those who aren’t interested can simply opt not to follow boards where you pin products.
      Allison just posted Weekend Reading: 21 Brilliant Bloggers Talk About Starting a Podcast

  7. says

    True – The steps (depending on the amount of content already shared) really does take 5 minutes to do. Yet so many people don’t do it – And their boards are cluttered with uncategorised (or incorrectly) categorized content, and is easy to get lost when viewing their profiles. Take a bit of time in “optimizing” yourself to you will become more appealing to people with the same interests.
    Anton Koekemoer just posted Online reputation management starts with your website

    • says

      Clutter boards and such don’t matter if you’re just using it for yourself…but if you want to promote your content or build your brand, the few minutes it takes to optimize are totally worth it. And I think you hit the nail on the head – it’s also about appealing to people with the same interests. So even people who aren’t bloggers/podcasters can benefit from this, since the more cool people connected to you, the more cool stuff you’ll find on Pinterest.
      Allison just posted New Media News Break: Google’s Knowledge Base, Student Hoaxes, and More

  8. says

    Pinterest certainly invites interaction. As such, it has overachieved immediately, and may threaten the giants–twitter and facebook. Since this is the case, it only makes sense to maximize your presence on Pinterest. Thanks for the tips.

    • says

      I definitely think it’s already threatening the giants. Pinterest might have a smaller user base right now, but already people are more likely to spend money (and to spend more money when they do) based on their friends’ pins than they are based on status updates and tweets. I think Google is going to court Pinterest (if they aren’t already), and Facebook/Twitter might be in that conversation too. Personally, I hope they stay independent, but it will definitely be interesting to see the dance as other social networks start to realize just how value Pinterest is.
      Allison just posted New Media News Break: Google’s Knowledge Base, Student Hoaxes, and More

  9. says

    I have never used Pinterest. Do you still need an invite to open an account? Your tips here make me wonder if it would be useful to me. Thanks!

  10. says

    Hello Allison,

    Yes we are all still learning about Pinterest and your post really helps us a whole lot. I enjoyed reading your post because it’s easy to understand and is jammed with value.

    Going back and forth to my Pinterest account as I’m reading your post was super easy and good learning. Thanks,

    Terry Conti
    Terry Conti just posted Your Own Custom Opt-in Box and Aweber