Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing.
There are a lot of aspects involved in digital marketing, SEO, link building, social media management, content management and analytics, just to name a few. If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth.
1.) Moz. This is the ultimate SEO tool to help your digital marketing campaign. Moz offers a lot of key features that will help you track and improve your traffic, leading to notable growth results. The ranking feature allows you to view global rank tracking, your competitors’ rankings and your search visibility score, as well as local and mobile ranking. Moz also has a tool for keyword research so that your SEO content targets your key audience, the site crawl feature automatically fixes any issues with your site and the page optimization feature that directly shows your page score. There are a few different price points for Moz:
- Free 30-Day Trial
- $99 Standard Monthly Rate
- $149 Medium Monthly Rate
- $249 Large Monthly Rate
- $599 Premium Monthly Rate
Overall it’s an excellent one-stop shop for your SEO needs.
2.) Lead Liaison. If you want to generate more sales, you have to develop more leads. Lead Liaison is a great tool to help you in doing so. The features that are included with this tool will help you attract potential customers, convert more leads, close more sales and retain more customers. The cloud-based marketing automation tool will track your visitors, provide a digital profile and assist you with content creation and social media marketing. Pricing varies based on the type of tools and services you need.
3.) Hootsuite. Social media is one of the key aspects of a successful digital marketing campaign. Social media has taken over the internet! Interacting with your target audience via social media could significantly improve your sales and business growth. Hootsuite is an excellent tool for managing social media campaigns. With so many social media platforms to use for your marketing plan, it can become overwhelming to manage all of your profiles. Hootsuite allows you to manage all of your profiles in one place, including scheduling posts, tracking metrics and improving your content. It is the ultimate social media tool.
4.) Mplans. Before you can even think about performing all of the digital marketing activities, you will have to create an effective plan. This is where Mplans comes in handy. It is an online library that offers 100+ sample marketing plans for a variety of industries for you to use as reference when creating your own plan. It is a simple, yet highly useful tool. At $129.95, it is worth the investment.
5.) Buzzsumo. Ensuring that you have the best content on your site is crucial for a successful digital marketing campaign and Buzzsumo takes the guessing out of it. You can search any topic or competitor to research to see what type of content will work best for your site. It is an effective tool that comes in at a cost of $99 to $499 per month, depending on your business needs.
Digital marketing campaigns can make all of the difference in sales and business growth, but only if they are successful. If you use any of the tools listed above you will be on your way to a successful campaign.
About Michael Peggs
Michael Peggs is the founder of Marccx Media, a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. He is also a contributor to The Huffington Post, FastCompany and Business Insider.