This is a guest post by Lauren Bailey.
Nowadays, we have countless blog posts to read concerning how to improve our traffic numbers through various search engine optimization techniques and blog-design widgets.
These are great resources, of course, and work well to help us do what we do best. But I’d like to step back and talk about the content that we post, and our methods for creating that content. I think there are ways we can leverage this content and our writing to improve our blogs’ traffic.
I’ve come up with five different kinds of content that you, as a blogger, could share with your audience. Especially in light of the recent updates that Google has released, it’s important to return to content that is tuned to the expectations and needs of various readers.
Hopefully these ideas can be just as helpful for you as they were for me, and your readers will love every bit of the content you create.
Publish Pillar Articles and Informational Resources
The foundation of your blog consists of information that readers will return to again and again. You can present this information in a series of ‘pillar articles,’ which essentially serve as support columns to bolster the rest of your blog.
Pillar articles and other kinds of resources draw in readers who are searching specifically for information or help. They often get traffic directly from search engines and social networks. If you can create resources and pillar articles with some solid staying power, you could draw new batches of readers to your blog for quite some time.
The idea here is this: they’ll love what they read in the pillar article so much that they’ll bookmark your blog and come back for more every day.
Host Interviews, Forums, Panels, and Guest Posts
As a blogger, not only should you focus on creating content on your own, but also you should work to be the best host possible. Think of your blog as your home: when you have visitors, you want to play the part of the perfect host. In the blogosphere, this means that you sometimes have to open up your blog to other voices in order to foster discussion among the blogging community.
By conducting interviews, inviting other bloggers to participate in a panel or forum, and publishing guest posts, you allow a variety of voices to make their presence known on your blog. This variety can create harmonious discourse, thus further inspiring healthy discussion in the comments section and in other blogs. If you present yourself as the host of these discussions, then you’re reputation as a blogger will rise dramatically.
Report on Community News
Another way to improve your authority within a blogging community is to become the person who reports breaking news within that community. It might take some time to build up your connections, but the effort will be worth it as people will soon turn to your site first for their industry news.
Create a tip line, follow the feeds of experts within the community, and have a thirst for always being in the know. You might even consider recruiting some of your blogging friends to help you, and you should be sure to share the credit when necessary. If you do those things, you’ll be extremely successful in building up your news reporting skills.
Weigh In with Confidence
When an important issue arises, you shouldn’t be afraid to weigh in and share your opinion on the matter. You should be confident in your ability to construct a coherent argument regarding a specific issue within the blogging community.
After all, you have been around for a while, and you have built up the knowledge, readership, and authority on these matters, so you definitely have something to say. You’d be surprised at how much of an effect your opinion might have on the situation. People will listen to you!
Mix Up Your Media
Finally, you should consider creating content that mixes all sorts of media in order to catch the eyes of your readers. Yes, it’s important to create text that helps search engines discover certain keywords and phrases; however, you’re writing for both readers and search engines, and readers often like to have a diverse internet experience.
When possible, you should combine infographics, images, videos, podcasts, and other forms of media in order to give your readers a full spectrum of information to choose from.
Content Your Readers Love
Now it’s your turn – what type of content do your readers love?