If you want to succeed as a blogger, it is important to have a firm grasp on the basics of SEO at the bare minimum. This does not mean that you necessarily have to be an SEO expert in your industry, but having a basic SEO understanding will ensure that you avoid these crucial SEO mistakes that could cause your blog to crash and burn.
1. Keyword Stuffing
What many of the best bloggers already understand is that keyword stuffing is an SEO technique of the past that should be avoided. Yes, it is helpful to include subtle keywords within your content or blog title so that they are picked up by the search engines, but to go with the example above, do not under any circumstance hire outsourced providers to write blog content saturated with keywords in the hopes of getting noticed by Google. It will not work.
Instead, create relevant content in your blog niche that includes subtle keywords to help your blog rank accordingly and eliminate penalization from Google.
Another common SEO mistake that many bloggers make is going overboard on tag clouds, related posts, and navigational links for their readers. When used properly, these tools can enhance the reader’s experience, but they can also overwhelm and crowd the page with excessive links that will start to aggravate your reader base.
Instead, use links thoughtfully and purposefully to provide your readers with necessary information or relevant products as needed – which is actually what links were intended to do in the first place. Imagine that.
3. Not Considering User Experience
There are many blogs that focus so heavily on SEO in the hopes of improving their rankings that they neglect their reader experience altogether. To see any type of success in the popularity of your blog, SEO must be merged with attention to your reader base so that your website is actually enjoyable to visit with a well-defined user experience.
This means that navigation should be easy so that people understand how to get around your online store or blog, and then SEO can be integrated to make the blog friendlier to search engines – not the other way around.
4. Not Protecting Your Brand
What does this mean exactly when it comes to your blog? First off, outsourcing is a viable option to gain quality content for your blog, help with blog management, and even market your blog through social media. Using the right outsourcing company will make a difference in the brand management of your blog, yet if you are not careful with the providers that you choose, it can provide the opposite effect .
When you work with a consultant to run your blog, you must choose high-quality providers with care. Money talks for many bloggers, and they will often make the mistake of trying to save some cash by hiring lowest priced virtual assistant or outsourcing providers to write their blog content or market their brand online. This is a HUGE mistake since it will shed a negative light on your company and destroy the foundation you have already created for your brand online.
5. Listing the Same Keyword Multiple Times in Title Tags
Using the same keyword in your title tag heading more than three times will reduce the strength and relevance of those keywords. Instead, it is more important to make the title tag readable to your user with an accurate page description that also includes your keywords if you want precedence on Google. This is yet another perfect example of why SEO should not be substituted for common sense.
If you do get to the point where you are writing for only robots and not your readers, then you need a reality check. Your blog still needs to be marketed toward your demographic and reader base to cultivate more traffic, yet it also should integrate the subtle tools of SEO to make it noticeable to the search engines when appropriate.
6. Bad Image Naming
It looks odd when the image title in your blog shows some irrelevant text. Nothing can be more annoying for a reader. Take some time to name the image and give it a title text and description that correctly defines it. Add a link to the image if it helps in providing some more information to the reader, or it requires appropriate Creative Commons attribution.
7. Leaving Out Meta Description and Tags
Though you may think that it does no good to your page rank but it cannot be a possible reason to leave your meta descriptions. The search engine research pages (SERPs) vary the description of your web page according to the search keywords. So it’s better to define your web page in the best way you think it will drag a reader towards your site.
The tags you put in should be suffice and able to correlate to your page. A good optimized meta description can increase your CTR significantly. Also, a lot of search engines other than Google rely heavily on meta description for ranking your site.
So what have we learned today?
I think that many bloggers out there can attest to the fact that they have seen unfortunate blogs pumped full of SEO tactics in the hopes of increasing their reader base and revenue. Still, when these tactics are used in excess, it will often harm instead of help your blog gain recognition. The points is to use SEO wisely and mindfully without compromising the quality content on your blog that you are offering to your reader base to maintain their loyalty.
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Your Thoughts on Blogging SEO
What are some other common mistakes you have seen on other blogs, or done on your own, that led to disastrous results?