This is a guest post by Daniella Baker.
Nowadays it seems like just about any common Joe and Joann has his or her own blog. You’ve actually invested the time into creating a good looking and interesting, blog but your readership hasn’t reached the level that you desire.
If you feel like you’re stuck competing with subpar blogs for dedicated readers, here are some additional tactics you can employ to boost your readership today.
1. Don’t Be Afraid to Create Enemies
One way to get the word out about your blog is to comment on other blogs. But don’t candy coat your comments. If you disagree with their argument or you have an opposing point-of-view, share it. If you make the comment intellectual and interesting, it could spark a blog-to-blog debate that will get readers going back and forth between your blogs.
2. Blog About Your Favorite Bloggers
When you come across a blog that you really enjoy, blog about it and share that blog with the person you’re promoting. We all like having our egos stroked and this move is likely to result in that person including a link to your post in their blog. This will naturally attract their readers to your blog.
3. Make Your Blog Timely and Relevant
One of the easiest ways to lose readers is to write about old topics or fail to convey why your point of view is important to your readers. The point of blogging is to connect, and if you’re providing old, irrelevant news, you will fail with that goal.
Start each day by perusing your favorite news outlets. It doesn’t have to be traditional news. It could be any outlet that offers news that meets the overall theme of your blog. Take note of the articles that provide new and interesting information. Utilizing those articles, convey the information to your readers. But don’t just regurgitate the information, include your point of view.
4. Write About Popular Topics
Don’t be too specialized with your niche. Instead, keep the focus of your blog broad enough that you will attract a variety of readers. And when you write about more popular topics, be sure to craft the content so it will generate organic links.
5. Guest Blog on Other Blogs
Find other blogs that have the readership you would like to attract. Choose ones that are a similar genre but you wouldn’t view as a competitor. Reach out to those bloggers and ask if you can write a guest blog for their site. Just like how I reached out to Kikolani to see if she would be interested in my guest post. Invite them to do the same with your blog. This will be mutually beneficial, attracting each others’ readership to start following the other blog.
6. Include Share / Subscribe Buttons
Take a moment to review the current design of your blog. Have you included ample opportunity for your readers to share their favorite posts from your blog? Be sure that you have included ample share/subscribe buttons throughout your site. This includes adding share buttons for each post you make.
When adding share buttons, make sure you have all of the popular social networking platforms covered, including: Facebook, Twitter, e-mail and other niche networks.
7. Hold a Contest or Giveaway
One good tactic for attracting readers is by hosting a contest or giveaway. Get a product that relates to your blog category or that your readers would be interested in receiving. Then alert your readers about how to qualify for entries. Often, this involves becoming a “follower” of your blog, liking your blog on Facebook, or sending a Tweet about your blog. Because the goal is to attract new readers, make it so that readers can earn entries until you get a designated amount of followers.
Of course, once you build your readership, you will need to keep the new readers’ interest. So be sure that your posts are frequent, and, as advised earlier, relevant.
Editor’s Note: Some ideas would include a giveaway for a license for popular photo editing software on a photo blog, a pack of playing cards for a blog on how to play online poker, an iPad for an iPad review blog, etc.
8. Take Advantage of Tagging and SEO Features
If you are utilizing a popular blogging site to publish your blog, be sure to take full advantage of their built-in SEO features. Most provide you with the ability to create tags for each post. These tags are searchable and enable potential readers to find you through search engines. Be sure the tags are relevant to your post and include several for each post.
You can also add SEO tags to pictures and other embedded media that you add to your blog, so be sure to take advantage of those components as well!
Your Marketing Strategies
These are only a few of many different marketing strategies out there for your blog. What are your favorites that have created the most results?