Spring is almost here, and along with it, a new start for Kikolani!
Photo Credit: Jason Hines
During the webinar, he talked about content and how people were being driven mad by the misconception that to be successful, you had to pump out tons of content. Most content creators spend 80% of their time creating content and 20% promoting it.
What he has found to be successful with his blog Social Triggers is this. You need to focus only 20% of your time creating amazing content and 80% promoting it.
Considering the results I’ve seen from promoting a single post to the fullest extent using strategies I wrote about in my Blog Post Promotion guide, I completely understand how the 20% content, 80% promotion works.
With that in mind, I’m changing the way things work here at Kikolani.
Last Year’s Strategy
Last year, I became obsessed with having more content on the blog. As luck would have it, that obsession coincided with a flood of incoming guest posts. So many that I managed to book my editorial calendar months in advance. This was perfect since I was spending most of my energy producing content for my freelance writing clients.
One would think getting a ton of content from guest bloggers would save me a lot of time. But it really didn’t. Why? Here are just a few things that I’m sure a lot of other blog owners and editors have run into when it comes to accepting guest posts.
- Lots of guest post submissions that were off-topic or low quality content. For every one great guest post I received, I received five awful ones.
- Guest post that had been published elsewhere. I would start prepping the post to be published, then get a weird feeling and Google a sentence to find it was published on their own blog and/or article directories. One had been placed on about 100 different sites. Then I started checking everything that was incoming and find that 1 out of every 15 posts submitted were not original content.
- Guest posts that required a lot of editing and re-formatting to the point where I had to turn them down. I could have probably written my own post in the time it took to edit some of them.
- Guest bloggers that didn’t give me their social contact info (gravatar email address, Twitter handle, and Google+ link) as noted in the guest post guidelines. I would have to email them and wait or search for the info myself.
- Since I published in order of when posts were received, the topics bounced back and forth from one subject to the next. There was no consistency or theme.
Please note that I’ve had some amazing guest bloggers who created amazing content that resulted in lots of social engagement and recognition. Everyonewho has been published here at Kikolani should know that I appreciate their contribution, and my decision to close guest posting has nothing to do with them.
But as mentioned earlier, for every good guest post, there were a lot of bad ones. Even now, over a month after I have closed guest post submissions which is clearly noted on the guest post guidelines page and my contact page, people are still submitting non-personalized template guest post request emails and really, really bad content. I’m pretty sure some are using auto submission software as I keep seeing their new submissions (under 300 words, not anywhere near on-topic) in my spam folder.
Along with the new look, I plan to being the sole author at Kikolani again. This is for a few reasons.
- It will force me to start writing for my own blog again.
- It will allow me to make the posts flow from one to the next.
- It will be good for my portfolio as a blog content writer as potential clients will actually find my writing when they visit my blog.
I will cover a variety of topics here including affiliate marketing, blogging, content strategy, email marketing, search marketing, and social media marketing. Plus some other stuff in between.
For those who enjoy my writing, I hope this is a welcomed change. You can also see more of it on my latest posts from around the web page.
For those who enjoyed reading posts from a variety of authors, I hope you will understand the shift here and continue to discover posts by other authors in my weekly Fetching Friday mashup.
For those who wanted to submit a guest post, I hope you aren’t too disappointed. I might start accepting guest posts again one day in future, but until then, I’m planning to keep my calendar open.
What do you think of the new look and strategy? Please share in the comments!