This is a guest post by Aaron Lee. There are three types of mainstream media online. Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches. Earned media are media assets that are built through word of mouth, buzz, viral shares and so on. From these three types of media, earned … [Read more...]
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