This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com.
The Resources Mashup
Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com.
The Resources Mashup
Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
As many of you know, I love writing about Google Analytics. I’m a data junkie, and there’s nothing I enjoy more than learning more about the visitors coming to my blog. One of the best ways to get actionable data out of your Google Analytics is to set up goals.
Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar. For those who aren’t interested in selling products or capturing mailing list subscribers, is there anything else you can count as a goal on your blog? Absolutely – you can start with your comments!
What You Can Learn from Setting Up Blog Comments as Goals
Here are a few things you can learn from setting up comment form submissions as goals in Google Analytics.
- Discover what referral sites are sending the most commenters. This will let you know what social media sites, guest blog posts, or other referrers are sending traffic that not only reads your posts, but also gets engaged. On the flip side, if you are getting a lot of spam, you might discover the sites sending spam traffic to your blog. This could lead you to finding lists that are sending you nothing but spam and, if that is the case, you can ask them to remove your blog from their list.
- Learn the difference between commenters and regular traffic. On my blog, one interesting tidbit is the average time on site for regular visitors is 1:23 vs the average time on site for commenters is 10:31! A good reason to encourage comments!
- Find out what content on your blog your most engaged audience enjoys so you can produce more of it.
- See what part of the world your commenters are coming from. If you are targeting a specific region, but your commenters are coming from somewhere else, you might want to look into the reasons why.
So now that you know just a few reasons to set up comments as goals, let’s look at the ways you can set up your WordPress and Google Analytics to track your blog comments as goals.
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com.
The Resources Mashup
Here are some of the best articles I have seen on Google+, retweeted on @kikolani, and read in RSS subscriptions this week.
Blogging / Writing
Today, Kikolani is joining in the SOPA Blackout and will go dark from 8am to 8pm EST. This is in protest against SOPA / PIPA legislation proposed by the U.S. Congress. Others joining the protest include Google, Wikipedia, Reddit, WordPress, Greenpeace International, and many more listed at SOPA Strike.
Learn more about these bills by clicking the above links or viewing the following infographic (provided by Stop American Censorship) & video (by Fight for the Future). Also, be sure to keep scrolling to find ways you can take action (for US and international visitors).
