Is your Pinterest profile optimized so you’re found and followed by other users, repinned as much as possible, and sending tons of traffic back to your site? For most users, the answer is no, unfortunately. Don’t worry: Pinterest is still a very new social media site and we’re all still learning! If you have five minutes, though, you can totally improve your Pinterest profile with just five easy steps:
Step One: Categorize all of your boards.
When you create a board on the fly (i.e., you’re pinning something and decide to create a new board rather than pinning to an existing board), no category is associated with that board. Most users never think to go back into their profile and categorize. However, if you don’t, you won’t show up when users browse the site by category, which is a heavily used function. That means you’re missing out on a ton of potential eyeballs from people who aren’t already following you!
To categorize, simple go to your profile and click “edit” on any board you haven’t categorized already. Sometimes boards fit into more than one category, but since Pinterest only allows you to choose one, make sure you choose the category where you most want your pins to show up.
Categorizing does not guarantee you’ll show up when someone is browsing by category. If you aren’t categorized, though, you definitely won’t have your pins displayed.