Do you tend pin on your pin board on Pinterest more than you tweet on Twitter lately?
Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, weâ€™re seeing it swell in popularity (even though itâ€™s still in the beat phase) among bloggers and search engine marketers for building a personal brand online.
As mentioned, Pinterest offers a unique social sharing experience as users actually â€œpinâ€ their favorite photos onto their own personal pin board (or profile page), and also seek inspiration from other usersâ€™ pin boards as well. In fact, Pinterest is becoming so popular, that ComScore notes daily Pinterest usership has increased by 145%, since earlier this year.
Across the U.S. users largely utilize Pinterest to pin hobby interests, arts, crafts, gifts, interior design, and fashion ideas. However, there is huge opportunity for bloggers to use the site to build a personal brandâ€”by pinning blogging resources, web statistics, analytics, and SEO marketing tips.
Here are eight ways for bloggers and SEO marketers to use Pinterest as an ideal way to build a brand presence online.