This is a guest post by Craig Robinson.

When creating marketplace ads to promote your brand and products on Facebook, the list of ways to obtain success is exceedingly long. Most tips you read touch on different ways to engage, different calls of action, different audiences to target for likes and overall fans, and a thousand other dos of the marketplace system.

That’s all approaching things from a marketer’s standpoint. But what about from a psychological standpoint?

Take the colors you’re using in your ads as a great example. Colors used can actually make or break your entire campaign. Although you may not realize it, people have a strong physiological response to different colors, and using the wrong combination of colors in your graphic-based ads can be a death sentence in Facebook marketing.