How to use Internal Site Search Data to Figure Out If You’re Giving your Readers What They Want

This is a guest post by Hannah Smith. Whether you’re blogging for personal, professional or business; Google Analytics can offer a wealth of data – where your visitors are located, the search terms they used to find you, how much time they spent on your site and so on. Trouble is, data in and of itself isn’t necessarily all that useful – how do you get from data to insight, and from insight to action? Data’s great, but insight and action are even better – so today I … [Read more...]



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