This is a guest post by Justin McGill.
When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT!
Photo Credit: Mark Biddle
Developing Your Routine
The following will help you get on the right path for developing a social media management routine.
1. Start by getting tools that make your social routine easier. Consider tools like TweetDeck and Hootsuite that allow you to incorporate Twitter and Facebook into one platform in which you can find friends and followers, monitor your newsfeeds and search for what people are talking about.
2. Be sure to make your messages count. Don’t overpopulate newsfeeds with constant updates. Instead, send out a few powerful, all-inclusive messages that entice readers enough to want to share your posts. Three posts a day, per network is a good routine to follow.
3. Stick to what works. Test the waters with each social network. Determine which work and stick with those. The only networks you should use are ones that help you reach your goals and objectives. Staples for most businesses are Facebook and Twitter.