This guest post is written by Mickie Kennedy, founder of eReleases, an online leader in affordable press release distribution. Grab a free copy of the Big Press Release Book – Press Releases for Every Occasion and Industry.
Bloggers have been hailed as â€œcitizen journalistsâ€ and powerful influencers for years. But bloggers have another, less frequently discussed role – theyâ€™re also citizen PR experts. Bloggers who intend to stand out need to manage their brand, interface with readers, snag media exposure wherever possible, and craft compelling messaging.
If youâ€™re interested in taking your blog to the next level, consider these lessons from the public relations world.
1. Network, Network, Network
Networking is a big deal in the PR world. Clients who pay through the nose to work with a big PR firm are paying as much for the firmâ€™s contacts as for its employeesâ€™ technical skill.
As a blogger, youâ€™re probably practicing DIY PR, which makes networking even more critical. You might not be able to afford ad space for your blog, but you can definitely afford to call a friend, write a thank-you note, ask a pal about guest posting, or attend a social event. Take time to maintain existing relationships and build new ones.