This is a guest post by Mitt Ray. A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. As it first educates the reader, builds trust and then and only then does it market the service or the product to the reader. White papers were first used only by … [Read more...]
This site contains affiliate links, sponsored advertisers, and web analytics tracking code. Email addresses collected on this site will not be sold or given to third parties without your permission. While all attempts to provide accurate and valuable information are always made, the owners and authors of this site are not responsible for the content provided here or linked to on external websites.