This is a guest post by Nick Thacker.
“If you want people to listen, you have to have a platform to speak from, and that is excellence in what you do.” â€“ William Pollard
The idea of building platforms through blogging has been top-of-mind for me recently. Through social media, networking, and even print books, building a platformâ€”especially onlineâ€”has become much easier for our current generation of Internet marketers, bloggers, and other online creators.
The problem, of course, is that thereâ€™s a substantially lower barrier for entry. Anyone, with little to no money spent, can create a blog, a company, and a platform. The challenge for us now is not a question of how to build a platform, but rather a question of how to get people to pay attention to our platform.
For us bloggers, the truth is that there are about 200 million other sites competing for our readersâ€™ attention. We have to do more and more to get someone to read our latest post, much less get them to sign up, leave a comment, or buy something from us.