This is a guest post by Olga Ionel. Today's companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. While these platforms can be incredibly useful for raising awareness and evaluating the needs and desires of potential customers, they can also be harmful to a company's reputation and even success should they be handled poorly. Online marketing is key to … [Read more...]
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