10 Areas Where Small Businesses Lack an Online Competitive Edge

This is a guest post by Pratik Dholakiya. We all know it; even though we wish it weren't true: small businesses have limited resources. They often have only enough time, money, and patience for the core of their business. Certainly, a small business should never sacrifice its unique selling position. But it's equally true that businesses need exposure in order to stay up and running. Thankfully, the web makes it possible to boost awareness at relatively low costs. Even so, many businesses … [Read more...]

How to Leverage the Potential of Blogger Outreach

blogger-outreach

This is a guest post by Pratik Dholakiya. Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don't just get in touch with them, when you want a guest blog to be posted. I think of blogger outreach not from the perspective of an online marketer, but somebody who actually wants to strike up a … [Read more...]