This is a guest post by Ricardo Bueno.
We all want more email subscribers. The question is, how do you get them?
Aside from creating high quality, compelling content, you need to promote your email sign-up form so readers know where to go to sign up.
The easier you make it to sign up, the more likely readers are to subscribe. This means, doing the following:
- Displaying your email sign up forms prominently on your site.
- Designing your form so that it stands out (compelling headline & contrasting color scheme).
- Using social proof to persuade readers to subscribe.
- Making it easy to subscribe (the fewer the fields, the better).
A good email sign-up form will possess each of those qualities.
Once you’ve done that, all that’s left to do is promote your email sign-up form so first-time site visitors and readers know where to subscribe. Here’s a list of high-converting places to add your email sign-up form on your website…