This is a guest post by Richard Adams.
There are literally tens of millions of blogs online and yet only the tiniest fraction of them really make their owners any significant income. While there’s nothing wrong with simply starting a blog for pleasure or as a networking tool, for those people considering trying to make money blogging there are a few home truths you need to be aware of which you might not have considered before.
In this article then we’re going to “devils advocate” and look at five reasons why it can be harder to make money blogging than with some other Internet business models.
1. Constantly Changing Front Page
When it comes to getting free traffic from the search engines arguably the most important page of any website (whether that’s a static website or a blog) is the homepage. After all, the homepage receives the vast majority of the links that point to a site and furthermore is typically built around a specific keyword phrase which the owner hopes to rank well for in the search engines.
With a static website it’s easy to constantly test and tweak your homepage – adding or removing text, images, videos and links until you find the combination that gets you the highest search engine ranking possible.
However by definition the average blog’s homepage displays the latest posts that have been added to the site. This has two effects. The first is that it becomes impossible to “tweak” your homepage because it’s content changes constantly. Secondly you are likely to find your rankings for the primary keyword phrase you have chosen going up and down over time as the content on your homepage changes unless you have invested serious time and money into an effective link building campaign that makes you “untouchable” for your keyword.
This means getting predictable, reliable, long-term traffic for your main keyword phrase can be far more difficult than if you were creating a static website.