These days, it seems all the blogging advice comes from professionals who know everything there is to know about SEO, plugins, themes, and killer content. While those topics are useful, there are other blogging experts who are willing to share their tips and tricks too.
While they probably couldn’t imagine it at the time, many of the world’s literary masters have offered up useful tips for writing blogs. Strip away all the technical aspects of blog ownership. Check out what these famous authors can teach you about running a blog.
Try to leave out the part that readers tend to skip. Think of what you skip reading…thick paragraphs of prose you can see have too many words in them. – Elmore Leonard
What it means to you:
Visitors won’t read what they can’t read. Make sure your blog’s content is legible and skimmable (a blog reader’s favorite reading style).
- Use a color scheme that enhances readability. Generally, dark colors on a light background are best.
- Always use sans serif typefaces for your blog posts. Experiment sparingly with serif typeface in the sidebars and headings.
- Left-aligned copy is easiest to read. Full-justification should only be used for long lines of text; it appears choppy and distracting in narrow columns.
- Limit paragraphs to three or four sentences. Large blocks of text are intimidating.