Coming from an SEO background, it’s been quite a journey learning how to blog. Heck, I’m pretty much still on the road if you ask me! As much as SEO is highly related to Blogging I’m starting to understand that they are two different things. However, I know that a lot of the knowledge I’ve learnt from SEO has helped with my blogging. One of the sectors of SEO which I feel is highly relevant to blogging but most times is not emphasized as it should is Tag Optimization. So here’s me giving my two cents on optimising your tags to help your blog in its organic search.
There are lots of tags when it comes to SEO. Most content management systems like Wordpress give you free reign over a lot of your tags, but others (like Blogger) do not. You literally have to go out of your way to change the way some of your tags appear. I’ll try to list some blogs which show you how to change some tags, but note, if you are not comfortable about getting your hands dirty with HTML and XML codes then do not do it!
On-Page Optimization Tags
Frankly, this is the mother of all tags. It’s very useful to help your search engine ranking. Most times your blog name comes first – that’s all well and good, but if your blog name is the same as your URL name then your wasting good keyword space. You want your post title to come first then your blog name.
Also, when you’re writing your title tag, remember that it is what is used as the title of your post for most social bookmarking and sharing plugins / sites. So if you have the TweetMeme plugin, for example, when people click retweet, your post’s title tag will go out in the tweet.
TweetMeme Uses the Title Tag When Sharing a Post
Blogger is notorious for not letting you do this! Here’s a code which shows you how to override it. Normally your title tags should be about 70-80 characters. If you can’t fit everything in there, put the most important keywords first. Anything more than 80 characters and Search engines would most likely cut off the rest.