This is a guest post by Uttoran Sen.

Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. The trick to capitalizing on social media trends is to find what is happening now and make it work for you.

1. Follow Your Target Market

Who are you selling to? Kids aren’t on Facebook as much now as they used to be. They are over at Tumblr – are you? Moms, on the other hand, aren’t hanging around Digg or Linkedin. They are over there at Pinterest. There are countless places to be social online, but there’s no sense in selling your craft projects to teenagers on Tumblr or Professionals on LinkedIn. Go where your customers are and develop deep roots in that particular area.

2. Go in Knowledgeable

What’s the point in starting a social media campaign if you’re not going to go in strong? Before you enter the world of Pinterest or Twitter, you had best take some time to scope things out and build your expertise. After all, stumbling around through social media doesn’t reflect well on you or your company, it actually makes you look a bit foolish.