Which search engine do you use for finding information, products, or services? For most of us, that answer is Google. Google has been the top search engine for the last few years and has essentially dominated the world of search.
While most of us have believed that Google is the best search engine, Microsoft’s search engine Bing has something to say about it. Bing is loud, proud, and openly challenging users to see first hand why they are better than Google.
If you visit Bingiton, you will notice that their home page encourages you to enter any keyword. Once you enter those keywords, it immediately shows you two sets of results. Your goal during the test is to choose the results you feel provide you the most accurate information based on your search query.
Surprisingly, many people like myself have quickly noticed that Bing does provide the stronger search results. As website owners, bloggers, or anyone else involved in the tech sphere, we know the importance of internet marketing. Due to this strong campaign by Bing, Google has began to fire back by essentially refining their algorithm. Here’s how they are changing things.
The Algorithm Changes
Earlier, Google had created havoc among the internet community when they released their Google Panda update. Just recently, Google received another one of their ‘animal’ updates called Google Penguin. Experts have claimed that Google Penguin was released in hopes of refining Google’s search results to beat Bing.
The results on Google’s search engines are lacking in quality because Google feels that many of the websites ranking in the premiere spots participate in a lot of spam-related activities. These spam related activities include unnatural linking to websites, jumbling up links into blog articles, and creating forced back links from other websites.
Essentially, Google does not want to see your friend forcefully include your website link in his blog articles or send around your link on random websites. Google’s new system can effectively tell which back links are legitimate and which ones aren’t.
So if you own a website or have a blog and have been getting back links in anyway possible, you need to stop NOW. Google has already begun heavily punishing websites misusing back links and they will only continue to get stricter as time goes along.
Google will not let you rank for keywords unless your website provides completely relevant services or information about that specific keyword. If you’re trying to rank for the keyword ‘Artist Paintings’, you better hope your website is all about art.
Not only does your website need to be about art, but the people talking about your website need to be related in someway to the art industry. Google knows that an auto shop is rarely going to have a connection with the art industry. So when Google sees a back link coming in from an auto site out of no where, it’s going to discredit that back link and assume it’s spam.
Your websites content also needs to feature extremely relevant content. The days of creating landing pages and assigning them to random keywords is no longer going to be successful. Bing has pushed Google to the brink, and Google wants authentic and effective results.
Another element that is strongly being added into the Google algorithm is the reaction users have with your web page. When a specific keyword is searched and a user goes to your website, Google wants to know whether this user found this result valuable or invaluable.
While this may be out of your control, you want to create a nice environment for your visitors. Update your website, have a nice design and layout to ensure a positive relationship with your visitors. If users come to your website and hit the ‘back’ button within 10 seconds, Google automatically recognizes your website as a bad resource for that keyword.
The searchers reaction with web pages and his activity with search results is a key factor in Bing’s algorithm. The reason why Bing is currently providing better search results than Google is in a large part because of this. Create a clean and effective website that gives your searchers what their looking for.
As the competition between search engines heats up, it is important for website owners to stay on top of their rankings. The best way to stay on top is to achieve legitimate rankings for your website. In order to provide the best results possible, Google is going above and beyond to weed out the bad results.
Find ethical ways to promote your website and business online. As the battle rages on between Bing and Google, you can be sure to see more updates in the near future. Your best bet as a website owner is to play the SEO game as clean as possible.