Sometime in December of 2009 as everybody started to take a look back at the last year of blogging, I decided to do the same. I was still unemployed after finishing my MBA and realized that I hadnâ€™t used one of the major skills I acquired during my MBA, putting together a marketing plan.
As I read numerous posts about how people monetize blogs and the ongoing theme that “blogs donâ€™t make money businesses do,” I realized businesses have marketing plans, so it seemed to make sense that my blog should have a quarterly marketing plan. In putting together that plan, I came up with several reasons why a blog needs a marketing plan. Letâ€™s look at how a marketing plan can help take your blog up to the next level.
If youâ€™ve spent time reading any personal development literature then you are familiar with the idea of writing down goals. For some reason, any time we write down our goals, we tend to be much more likely to accomplish those goals. When I set goals for my blog I break them down into the following areas:
I recommend that you not only set goals, but do a monthly review of your goals in a blog post, which takes me to my next point.
When you write down your goals and share them with your readers you become accountable. Every now and then a new blogger will come across my quarterly marketing plan and Iâ€™l be reminded to get back on track with that plan. For some reason we tend to feel obligated to follow through on something we have told people we will do, even if we donâ€™t know those people.
A marketing plan is one of the best idea generation tools at your disposal. Many of us sit around wondering how to monetize a blog. It was only after I sat down and did my marketing plan that I figured out how to make my first $700.00 online. Youâ€™ll be amazed at how many simple ideas you have that could actually make you money, but because youâ€™ve never sat down and wrote them out, youâ€™ve not followed through.
This is something thatâ€™s incredibly powerful and useful about putting together your marketing plan. Your readers will often comment on your plan, give you ideas for changes, and enable you to make adjustments based on those comments (or point out your need for free marketing training).By sharing your marketing plan with people and gathering feedback youâ€™re no longer operating in a vacuum which can be a really easy mistake to make.
Commitment and Consistency
In any area of our lives, the key to progress is commitment and consistency. A marketing plan is a great facilitator of commitment and consistency. As an example, I wrote down a goal of 2-4 guest post per week in my marketing plan. What is strange is that I never have been really aware of whether I was actually doing it or not. But when I decided to conduct my first 2 month review I realized I had published 14 guests posts and had several pending. In other words I actually was consistent with what I said I was going to do. The need for commitment and consistency is built into us.
Your Marketing Plan
If you have a business a marketing plan is a must. If you have a blog and you want it to turn into a real business, then a marketing plan will make that happen. What else would incorporate into a marketing plan to take your blog to the next level?