For the last month, I’ve been experimenting with a new way to get opt-ins to my mailing list using my free ebook, The Guest Blogging Survival Guide. Selz is a platform that allows you to quickly create an online store without the usual complications of creating an online store. When they reached out to me to review their service, I didn’t have any ebooks or other digital downloads for sale, so I decided to try out their platform as a way to get opt-ins instead. The results were pretty surprising.
The Opt-In Forms
Before we dive into numbers, let’s compare the two widgets I was using for opt-ins. First is my standard opt-in box using the Genesis Enews Extended plugin along with the default styling of my current theme from StudioPress called Focus.
Next is the Selz widget. Instead of asking for an email address, it entices visitors to get a free ebook. You can try it out to see how it works.
The difference in number of opt-ins I received using my standard opt-in box vs. the Selz widget is pretty dramatic. The Selz widget received 62 downloads and opt-ins vs. 26 opt-ins with the standard opt-in box. This is over the same length of time (26 days) and only a difference of 465 visitors between the two time periods, using the same incentive. The Selz widget was also in the same place on my sidebar as my standard opt-in box was previously.
Why Selz Converted More Subscribers
Here is my theory on why the Selz widget led to more subscribers than the standard opt-in box. The sheer size difference of the Selz widget compared to the standard opt-in box, along with the use cover image of the ebook in the widget, makes it stand out. Since there are so many opt-in boxes out there, there is probably a little opt-in form blindness going around. The Selz widget combats that. It also gets people excited about downloading a free ebook vs. subscribing to a mailing list.
How to Set Up a Selz Widget for Your Blog
Setting up a Selz widget as an opt-in form or to sell an ebook is quite simple. Once you’ve created your free account on Selz, you will click on the Sell an Item button to add a new item to your store.
Next, you will enter your product details, media, and pricing.
Then you’ll be given options on how to share your new item. You can do so by sharing your store link or item link on social media, getting a button, or embedding a widget (like the one above) onto your website.
Prior to sharing your product, you will want to set up your payment details by going to Settings > Payment Details and connecting to your Paypal account.
You will also want to set up a connection to your mailing list under Apps. You can connect to Campaign Monitor, Mailchimp, or Aweber.
And that’s really it! You can add more products to your store at your leisure.
Coming from someone who has gone through the set up steps for both Shopify and Magento, Selz is a piece of cake if you want to start selling products today without the need for all of the functionality of a full blow ecommerce application. Plus, there are no monthly fees. Selz only takes 5% + 25c of the transaction amount. So if you sell something for $100, the buyer pays $100 – they take $5.25 and you receive $94.75.
For simple selling, Selz is definitely a great way to go! It’s also a good thing to try to increase opt-ins with a digital download as their widget does stand out more than the typical opt-in form.