Case Study: What Is Required To Go From Idea To Reality?

This is a guest post by Ruan Oosthuizen.

Disaster may come at any given moment. Normally I try not to but sometimes you just can’t help expecting the worst. Why is that?

When you have worked hard to get things set up, spent hours and hours on the project and had very little sleep while a lot of other things that usually do require attention, all paid the price so you can get things set up as quickly and efficiently as possible, you will do everything within your capabilities to make a success of it.

I have been blogging for a while now. I started early 2011 with my own personal blog called Reast4Christ. I had absolutely no idea what I was doing but I knew I wanted to write and at the time it was writing about my spirituality that got me very excited.

As I developed and my experience grew with blogging, one site wasn’t enough any longer, opportunities arose and so I found other interests that got me just as excited when they came to mind.

Then at some point reality hits you between your eyes and you realize all over again that you are a human being with a set given amount of ability. Yes as you gain experience and your skills increase, I agree that certainly so does your abilities.

However, there comes a time when you feel you can handle only this much at this stage or time in your life. You have enough on your plate and you feel that you are not comfortable taking on another project until you have at least completed one of the previous ones.

With experience you discover what you’re good at and what you love doing…You discover what you are able to do to make the biggest impact you possibly can without feeling overwhelmed or pressurized to stop doing whatever it is that you are doing because you are not happy with your lifestyle.

No, you discover your passion. Well, at least that’s what I believe you should aim for: Do everything you possibly can to discover what you are sincerely passionate about and then do that for as long as you can. Some of us get to that stage very early in life. Others sadly, never get there.

I discovered my passion a few months ago as I was writing my next guest post for another blog I regularly contribute to. I realized that I absolutely love writing a blog post on a certain topic when the idea comes to mind. And afterwards I absolutely love interacting with others whom have read my post.

I have met quite a number of good friends this way. I have built another good portion of irreplaceable connections with other people within my niche through this medium of communication. I received a number of other business opportunities as a direct result of blogging and interacting with readers.

I decided that I am passionate about blogging…

The thing is, it’s all good and well doing what you love and perfectly fine when you spend all your time doing just that. You learn as much as you possibly can, listen to as many podcasts, teleseminars and attend live webinars on your subject as you can find.

But wait… how do the bills get paid?


The good side of this is if it’s your passion we are talking about; if it’s really something that you can do for hours and hours without end or never get bored with, chances are you are able to exercise your passion for a living.

Yes, you can turn your passion into reality and earn a full time income doing what you love.

Mine is freelance blogging. As mentioned earlier, I have been guest blogging for a good while now. I am a regular contributor to a number of sites on a regular basis. I have a good portfolio of posts and articles that are published online. I have a good number of testimonials from clients and other people whom I’ve worked with through my guest blogging.

I kept things afloat, i.e. paid the bills doing custom WordPress development and graphics design with a small hosting company and a handful of clients that helped me to put food on the table. But I wasn’t exercising my passion. I did it and still partially do it because I have the skills to do it. I don’t necessarily hate that part of my live as I did develop those skills as part of my growing journey and have achieved quite a number of successes with it. However, I believe I was born to write.

I recently discovered that earning a living while exercising my passion, which is blogging, is highly achievable.

How did I discover my passion?

I read a guest post by a guy named Tom Ewer. He is the founder and author of Leaving Work Behind. He wrote the post for YoungPrePro a while ago of which of course I am a fanatic fan. Bamidele, the founder of YoungPrePro did an interview with Tom around the same time.

I read this post and the interview feeling amazingly inspired and motivated like I haven’t been about anything for a very long time. Yes, not even the day when I left my well-paying Systems Admin J.O.B. to pursue my freelancing career did I feel that excited.

Why did the guest post and interview inspire me that much?

Tom is a freelance blogger. He is earning a good living doing what he does best and loves it in the process. He has the kind of lifestyle that he desires and he travels as much as he can without being restricted by his location in order to earn his living.

Through my blogging, I realized that I was doing what I am sincerely passionate about, with a certain degree of freedom in that I am able to do my work from anywhere in the world. I am able to work at my own pace and determine my own schedule. Yes I do need to meet deadlines and I have to deliver content at the schedule of the client in many instances but I am able to leverage that in many forms.

Tom and I share very much in common, except Tom is able to pay his bills and I am not yet, through freelance blogging at least not yet.

I knew there and then: “I can do this!” I realised immediately that I can take this and run with it with no specific end destination in sight.

I knew that to get started I need to do something…

What action did I take?

From reading Tom’s guest post and Bamidele’s interview he did with Tom, to the Freelance Blogging site that is currently online – it took me exactly one week.

From the domain registration, site design (no standard theme was used as I use the Catalyst Framework for most of my WordPress developments, which means everything you see is what came from my thoughts) and all graphics except the images and profile photos, all the content – everything on that site took me exactly one week from idea to reality.

ACTION is what it takes to go from idea to reality.

Between idea and reality there must be some form of execution or idea will never get to being reality. As simple as that.

If I didn’t take action right that very same day I read those posts while I still had the inspiration fresh in my mind, I probably wouldn’t have had Freelance Blogging Life running today.

I knew in order for things to change I had to do something to get things started. Yes there did go a lot of planning, research and ideas into the whole process but things moved relatively quickly as I took immediate action.

I believe if you have an idea, a strong enough desire to see your idea succeed and you are willing to take action and do everything you possibly can to implement that idea, but more importantly, if you keep persistently at that idea – chances are at some point in the future that idea will become reality and eventually it will succeed.

But action is required…

Without action an idea stays an idea. Without action a dream stays a dream.

Now that I have my new site set up and everything in place in order to follow through with my idea, I need to take more action in order to land those freelance blogging gigs. I need to look out for decent writing opportunities.

I have done my homework and I know what is required including everything that needs to be in place in order to be a successful freelance blogger.

What will make me the best at what I do?

Action. Taking massive and persistent action will turn me into an expert over time. I have been taught since a very young age and have achieved a lot of personal goals proving the fact that good things take time and when you’re persistent with something and you keep improving as you learn while you go forward, at some point in time you achieve a certain level of success with it.

How many light bulbs did Thomas Edison have before he finally got the one that made light?

Your Take

I’d love to hear how you have or plan to turn your dreams and ideas into reality.

When you thought of something in your past that you are still exercising to this day – what steps did you take to turn those thoughts into your current reality?

Share your thoughts with us in the comments and inspire possibly inspire another to turn their idea into reality.

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  1. says

    Hi Ruan,

    Great post. Its interesting – I was sat in the Doctors surgery about a year or so ago and I stumbled across a post by a chap called Tom Ewer. It was about a day or so later that I started to develop my own blog and my own ideas…….!

    The rest is up to the individual – as you say, taking action is the key. Everyone can draw inspiration from people and I think we should all have a mentor to some degree. (I think I have several) But – if you are going to wait for things to fall on your lap then forget it- we must all take action. Which we are all accountable for…..

    Thanks for an insightful post.

    John Banks just posted How To Make Amazing Free eBook Covers

  2. says

    From my experience, I would say this line is key:
    Action. Taking massive and persistent action will turn me into an expert over time.

    I can tell you that like Tom, I make a full time income blogging, writing, and doing online marketing— which are the three things I love:) So, it is possible to follow your passion and make a living. There are so many writing outlets available– and if you are a good blogger, you are likely a decent enough writer to be paid for your efforts. While my blog does not pay all the bills, writing it does allow me to help other writers— and I have gained new clients because of my blog as well.

    • says

      I can’t possibly begin to tell you what it means to hear an experienced paid writer agree with that line of mine, Denise. It really helps.

      I just opened your site and guess what’s the first thing that caught my eye? The tab that reads “Guest Posts – Write For Us.” It always is. It’s the first thing I am tuned to look for at other writer’s sites these days. Keep an eye out – you may very well receive a guest post proposal from me soon! 😉

      I’m curious Denise. “There are so many writing outlets available” – do you make use of sites like Odesk, Elance and People Per Hour to find writing gigs? I have set up profiles on all these recently but I find it kind of difficult and just being part of a number system when you have to bid against 20 others for a specific gig is somewhat frustrating…
      Ruan Oosthuizen just posted Case Study | The Birth Of A Freelance Blogger – Chapter 1 Part 4: Why It’s Okay Being Rejected To Write For Copyblogger

  3. says

    Hi Ruan,

    Wow, awesome post you wrote here. I’ve been wanting to start guest posting since a couple of weeks ago, but I’m kinda nervous about it. Almost every material I’ve read about how to establish your presence online as a blogger is related to guest blogging.

    So I want to ask you, do you have any advice for me, I’m new to blogging and have never written any guest posts but I’m dying to start this.

    All the best to you, enjoy your week.

    Philip A just posted 14 Steps To Jump Start Traffic to A New Blog

    • says

      Ahh now I know where we “met” Philip! Your comment got through just earlier and I realized this is where our paths may have crossed…

      Philip, you have done an amazing job with Gain Profit Income. You may be new to blogging but you sure have more than enough experience to write an excellent guest post. I can tell you right now that your personal story of achieving PR1 within your first month is one excellent idea that almost any guest blog host will die to share with their readers, within the “blogging” niche of course.

      The biggest thing is to identify a number of blogs preferably within your own niche that accept guest posts. Look out for things like “write for us” or “guest posts” on these sites. Read those guidelines a few times over and make sure you are familiar and comfortable with every single requirement in it. Then write them a short and to-the-point proposal, just title idea, not the full post, show them examples of your work which is typically a link back to your best posts you have written. Then you do nothing more until you have heard from them. You can write the posts in the meantime. The worst that can happen is that they’ll turn you down and you’ll end up using the post elsewhere.

      That’s it. Take massive action Philip. Just do it and see what happens. I know your first time is daunting, but I can assure you, it’s only your first time. Don’t let it hold you back – you have HUGE potential and the reward is great!
      Ruan Oosthuizen just posted Case Study | The Birth Of A Freelance Blogger – Chapter 1 Part 4: Why It’s Okay Being Rejected To Write For Copyblogger

  4. says

    Ruan, very interesting story of what you did and how you did. Blogging and freelancing is a hard cookie to eat and it does not pay the bills. But with hard work and dedication like the way you did, can be very fruitful. Congratulations to you and we hope to take inspiration from you. Thank you sharing this great story with us.
    Shalu Sharma just posted Overcrowding in Indian trains

    • says

      Thanks for your kind words, I appreciate it Shalu.

      I am not sure why but you must have your reasons for claiming what you did in the second part of “Blogging and freelancing is a hard cookie to eat and it does not pay the bills” as I simply have to disagree. Did you know some freelance writers work at $150 per hour? I’d say you can make a pretty decent living from it let alone pay the bills, depending on how much debt you have I guess but I would be insane to have as much debt that can’t be covered by $150 an hour anyway…

      Hopefully you haven’t given up yet and I wish you all the best for the new year to come! Hang in there as I heard a little “rumor” that suggested 2013 is going to be an incredibly successful year to freelance writers! 😉
      Ruan Oosthuizen just posted Case Study | The Birth Of A Freelance Blogger – Chapter 1 Part 4: Why It’s Okay Being Rejected To Write For Copyblogger

  5. says

    Hey Ruan,

    You’ve given your honest point of view here, It’s action which makes the difference. Once you start working on our idea only then you can convert it into reality, however it’s not always as easy…. you face various difficulty but only your passion and dedication helps you to stay focused and achieve your desired result.
    Aasma just posted MLM Software India