For the last month, I’ve been experimenting with a new way to get opt-ins to my mailing list using my free ebook, The Guest Blogging Survival Guide. Selz is a platform that allows you to quickly create an online store without the usual complications of creating an online store. When they reached out to me to review their service, I didn’t have any ebooks or other digital downloads for sale, so I decided to try out their platform as a way to get opt-ins instead. The results were pretty surprising.
The Opt-In Forms
Before we dive into numbers, let’s compare the two widgets I was using for opt-ins. First is my standard opt-in box using the Genesis Enews Extended plugin along with the default styling of my current theme from StudioPress called Focus.
Next is the Selz widget. Instead of asking for an email address, it entices visitors to get a free ebook. You can try it out to see how it works.
The difference in number of opt-ins I received using my standard opt-in box vs. the Selz widget is pretty dramatic. The Selz widget received 62 downloads and opt-ins vs. 26 opt-ins with the standard opt-in box. This is over the same length of time (26 days) and only a difference of 465 visitors between the two time periods, using the same incentive. The Selz widget was also in the same place on my sidebar as my standard opt-in box was previously.