Are Spammers on Your Mailing List Costing You Money?

Posted on April 1, 2013 Written by 39 Comments

A few weeks ago, I noticed that Aweber charged me a little more than usual. It had been awhile since I had worked on my mailing list, and I pleasantly thought that I had a growth in subscribers.

Unfortunately, that was not the case.

When I logged in to Aweber to start a mailing list for my new freelance blogging site, I was surprised to see this.

aweber-list-stats

Over half of my list was unsubscribed!

If I had just recently sent an offensive email to my list, I would have understood. But I at the time of this discovery, I hadn’t used it in months. Sad, I know, but that’s not the point of this post.

So I used the Search Subscribers features to see just those who unsubscribed.

aweber-search-subscribers-unsubscribed

And I found this…

 

The Benefits of Offline Marketing

Posted on December 4, 2012 Written by

This is a guest post by James Elliot.

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment.

Photo Credit: Chris Heller on Flickr

Despite the growth of the Internet, it is important to realize that only 78.1% of users in the US have access to the Internet that leaves 21.9% of users whom you cannot reach online. For that 21.9%, here are some offline marketing methods to consider to reach everyone in your overall marketing strategy.

 

Effective Online Marketing with Forums and Message Boards

Posted on November 28, 2012 Written by

This is a guest post by Olga Ionel.

Today’s companies are quickly recognizing the power that social media tools such as forums and message boards can have for finding new customers and spreading the word about products and services. While these platforms can be incredibly useful for raising awareness and evaluating the needs and desires of potential customers, they can also be harmful to a company’s reputation and even success should they be handled poorly.

Online marketing is key to success in today’s technologically-dependent society. It is nearly impossible for a company to compete without an internet presence, and the value of social media is apparent as more and more consumers are turning to the internet and social media platforms to find and share information regarding the products and services that they use and need.

forum-marketing

Photo Credit: Alexander Svensson on Flickr

Among these social media platforms, forums and message boards are the most popular for discussing products and services. It is believed that as much as 64% of women that use the internet with frequency commonly post product recommendations on forums. There are millions of forums and message boards across the internet, each with its own personality and audience. They can be independent sites or used in conjunction with blogs based on Wordpress themes. However they are managed, forums and message boards allow for the free and open exchange of ideas, welcoming conversations among large numbers of people that are located in all areas.

Taking advantage of these platforms can benefit your company through generating conversation regarding your products and services, and eliciting the opinions of audiences relevant to your niche.

It is crucial, however, that the use of the platforms be taken very seriously, and that your management of your social media usage be firm as to prevent inappropriate activities from alienating potential clients and hurting your company’s reputation.

Below are some tips regarding the correct usage of forums and message boards for online marketing.

 

The Best Blogging Education: ProBlogger Ebooks Review

Posted on November 27, 2012 Written by

If you’re in the market for resources to take your blog to help you create a successful blog, then you will definitely want to look at the eBook selections offered at ProBlogger. In addition to the daily blog tips that Darren Rowse has provided since 2004, he have also produced six great downloadable resources to help your blog reach its potential.

I personally have every one of the eBooks and credit the 31 Days to Building a Better Blog to helping Kikolani turn from an unknown personal blog into one of Social Media Examiner’s Top 10 Social Media Blogs.

probloggers-first-week-of-bloggingProBlogger’s Guide to your First Week of Blogging

This is the perfect eBook if you’re just starting out with blogging. It guides you through your first days of building great content for your new blog including brainstorming techniques, developing a content plan, building a social media presence, setting up a publishing process, and more. This isn’t just about the theory of blogging – it’s 32 actionable tasks that will help you start blogging immediately. This eBook is $19.99.

31 Days to Build a Better Blog

If you’re just starting out or feel like your blog isn’t getting the results you want, you can use this 31 day guide to transform your blog. By the end of 31 days, you will have published a variety of different types of posts, learned how to come up with new topics, promoted your blog to bring in new readers, developed relationships with other bloggers, developed an editorial calendar, and more. This eBook is $29.99.

The Copywriting Scorecard for Bloggers

The Copywriting Scorecard will teach you how to prepare each blog post for ultimate success, giving you a 63 step checklist that covers writing, scannability, search engine optimization, and grammar. If you do these things before publishing each post, you can ensure your blog posts will be as successful as possible with both readers and search engines – both of which can help you get more visibility for your blog. This eBook is $29.99.

The Blogger’s Guide to Online Marketing

This is probably the best deal of them all. If you want to turn your blog into a business, this eBook is a blueprint of 31 steps to transforming your blog into something profitable. It covers everything: brand audits, understanding your target audience, creating an elevator pitch, focusing your content, building your email list, conducting an SEO audit, building a support team, learning how to monetize, and much, much more. It also includes 21 templates, worksheets, and examples to help you start applying the blueprint immediately. This kit is $99.99.

ProBlogger’s Guide to Blogging for Your Business

Are you blogging for your business? If so, Blogging for Your Business will help you do everything including set up a WordPress blog, conduct keyword research, understand your online competition, build a strong social media footprint, and create a successful business blogging strategy. Each of the 12 chapters end with tasks that you can apply to your business blogging plan. This eBook is $49.99.

Blog Wise: How to Do More With Less

Do you struggle with making time for work, family, and blogging? Well-known bloggers including Darren Rowse, Amy Porterfield, Brian Clark, Heather Armstrong, Leo Babauta, and more share their secrets of organization. After all of the steps, you will also get a simple nine-step program to improve your productivity. You’ll also receive a problem solving guide that covers 21 common productivity problems that most bloggers face. This eBook is $19.99.

You can purchase the entire collection and save 40% or buy the following eBooks individually based on your needs. ProBlogger offers a 60 day money back guarantee on all eBooks, so you have nothing to lose!

 

Why Bloggers Need to Build a Subscriber List

Posted on April 25, 2012 Written by

This is a guest post by Christine Brady of Insightful Mommy.

If you have been blogging for any length of time, you have no doubt heard the phrase list building or building a list of subscribers. But what does building a list of subscribers have to do with blogging you may be wondering…

As bloggers, your focus is much like mine – creating great content to share with our readers, staying active on social media, connecting and promoting your blog. But every one of the daily task that we work hard on are all subject to finding your audience.

And unfortunately, your audience may not always follow your blog or follow you on social media. Some may have your blog loaded in their RSS, but what about the readers that don’t?

You need a way to reach them. This is where building a list of subscribers becomes a vital part of your online business strategy.

Let’s face it – list building is all the rage in the Internet Marketing arena. There are Internet Marketers out there who run their businesses solely based on their list on subscribers. Some don’t even have a blog or a Twitter account, but they have a subscriber list that they care for and nurture.

That is an incredible business model – and one that we bloggers are in a great position to pick up on. Bloggers are actually in an even better spot as we have mastered great content and know how to connect with our audience.

The idea of building a subscriber list is not complicated as it may seem.

 

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