Why You Should Care About Gmail’s New Tabs as a Blogger, Marketer, Freelancer, and a User

toggling-new-gmail-inbox-tabs

Are you a blogger, Internet marketer, freelance writer, or just someone who likes to get their email? Whether or not you use Gmail, you should be concerned. Here's why Gmail wants you to be excited about their new tabs. It's supposed to help you only get the emails they deem as important in your primary inbox. The rest gets sorted in tabs for Promotions, Updates, Social, and Forums. Meet Gmail's New Inbox While it sounds good, in theory, it's bad. For everyone. Here's why. 1. If you … [Read more...]

How to Organize Finances with FreshBooks

freshbooks-review-invoicing

When I was approached to do a review of FreshBooks, it couldn't have come at a better time. I have to admit, I've never been good with organizing my finances beyond Excel. I tried another name brand accounting product on two different occasions, and both times gave it up because I could never reconcile my accounts correctly. Not to mention that there was no suitable import option for PayPal with it either. Since I love to do everything else on the web, FreshBooks seemed like the best choice … [Read more...]

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Youtility_Cover transparent

This is a special guest spot by Jay Baer of Convince & Convert. Stop trying to be amazing online and start being useful. I don’t mean this in a Trojan-horse, “tweet that pretends to be useful but is actually a sales pitch” way. I mean a genuine, “how can we actually help you?” way. This is Youtility, and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t... aren’t. Not because … [Read more...]

Developing a Kickstarter Marketing Strategy

kickstarter-marketing-plan

This week, Jason Hines, my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. This is a feature length photography documentary about what it takes to chase your dreams and create compelling images. As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. In order to get funded, this project needs as much exposure as possible. As the Marketing … [Read more...]

How to Price Your Services and Earn What You’re Worth

how-to-price-your-services

Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I'm publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services? How do you stop the vicious cycle of taking on low-paying clients who refer other low-paying clients? How do you start enjoying the work you do … [Read more...]

The 3 Most Powerful Marketing Strategies You Should Use in 2013

This is a guest post by Joseph. With the new year coming, it’s time to start planning your marketing. A large percentage of your audience and customer base will be making important decisions and resolutions to get started in the New Year and your business can only thrive if you get to them. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart. Advertising to drive-by visitors is becoming more expensive and less … [Read more...]

7 Must-Have Legal Resources for Freelancers and Independent Contractors

This is a guest post by Leon Harris. Working as a freelancer sounds pretty great in the beginning: you get to set your own hours, choose clients, and virtually be the boss. And while this is definitely awesome, there are some potential drawbacks, as well, like hustling for work, juggling multiple clients, and having to pay for your own health insurance. Like any type of work, there are both challenges and rewards. But when it comes to the legal aspects of running your business you may not … [Read more...]

Examining Colors and Graphics in Facebook Marketplace Ads

facebook-ads

This is a guest post by Craig Robinson. When creating marketplace ads to promote your brand and products on Facebook, the list of ways to obtain success is exceedingly long. Most tips you read touch on different ways to engage, different calls of action, different audiences to target for likes and overall fans, and a thousand other dos of the marketplace system. That's all approaching things from a marketer's standpoint. But what about from a psychological standpoint? Take the … [Read more...]

16 Business Blog Blunders to Avoid

business-blogging-blunders

This is a guest post by Jessica Velasco. Isn't it delightful when we can learn from the mistakes of other people?! Here is a list of common blogging blunders. Check to see if you are making any of these mistakes. If so, correct them now before your readers become disenchanted, turning your blog into a ghost town. Photo Credit: Kristi Hines on Photostry 1. Being Ignorant of Your Real Readers' Needs Who are your blog readers? You're probably not getting a ton of traffic from … [Read more...]

5 Things Exhibitors Need at a Conference

Last year, I wrote about things that you need as an attendee to be prepared for a conference. This year, after attending BOLO 2012 in Scottsdale, I decided to put together a little list of what you need to have if you are a vendor, exhibitor, etc. at a conference. Photo Credit: Jared Polin on Flickr 1. Enthusiasm for the company you are representing. If you don't do your research properly, you might end up exhibiting at a conference that turns out not to have your ideal customer … [Read more...]