Developing a Kickstarter Marketing Strategy

This week, Jason Hines, my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. This is a feature length photography documentary about what it takes to chase your dreams and create compelling images. As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. In order to get funded, this project needs as much exposure as possible. As the Marketing … [Read more...]

How to Price Your Services and Earn What You’re Worth

Disclaimer: This is a sponsored review for a book that I really enjoyed reading and got some great ideas from. I'm publishing this review because I know you will get value from it as well! One of the things many freelancers and small businesses struggle with, myself included, is pricing. How do you determine how much to charge for your services? How do you stop the vicious cycle of taking on low-paying clients who refer other low-paying clients? How do you start enjoying the work you do … [Read more...]

The 3 Most Powerful Marketing Strategies You Should Use in 2013

This is a guest post by Joseph. With the new year coming, it’s time to start planning your marketing. A large percentage of your audience and customer base will be making important decisions and resolutions to get started in the New Year and your business can only thrive if you get to them. Marketing has changed and the power no longer belongs to those with the big budgets but to those who are patient and smart. Advertising to drive-by visitors is becoming more expensive and less … [Read more...]

7 Must-Have Legal Resources for Freelancers and Independent Contractors

This is a guest post by Leon Harris. Working as a freelancer sounds pretty great in the beginning: you get to set your own hours, choose clients, and virtually be the boss. And while this is definitely awesome, there are some potential drawbacks, as well, like hustling for work, juggling multiple clients, and having to pay for your own health insurance. Like any type of work, there are both challenges and rewards. But when it comes to the legal aspects of running your business you may not … [Read more...]

Examining Colors and Graphics in Facebook Marketplace Ads

This is a guest post by Craig Robinson. When creating marketplace ads to promote your brand and products on Facebook, the list of ways to obtain success is exceedingly long. Most tips you read touch on different ways to engage, different calls of action, different audiences to target for likes and overall fans, and a thousand other dos of the marketplace system. That's all approaching things from a marketer's standpoint. But what about from a psychological standpoint? Take the … [Read more...]

16 Business Blog Blunders to Avoid

This is a guest post by Jessica Velasco. Isn't it delightful when we can learn from the mistakes of other people?! Here is a list of common blogging blunders. Check to see if you are making any of these mistakes. If so, correct them now before your readers become disenchanted, turning your blog into a ghost town. Photo Credit: Kristi Hines on Photostry 1. Being Ignorant of Your Real Readers' Needs Who are your blog readers? You're probably not getting a ton of traffic from … [Read more...]

5 Things Exhibitors Need at a Conference

Last year, I wrote about things that you need as an attendee to be prepared for a conference. This year, after attending BOLO 2012 in Scottsdale, I decided to put together a little list of what you need to have if you are a vendor, exhibitor, etc. at a conference. Photo Credit: Jared Polin on Flickr 1. Enthusiasm for the company you are representing. If you don't do your research properly, you might end up exhibiting at a conference that turns out not to have your ideal customer … [Read more...]

Having A Mentor – Ever Considered The Possibilities?

This is a guest post by Ruan Oosthuizen. When you start out as a new blogger, chances are you are very unfamiliar with the online world and what goes on behind the scenes. Even if you've been online for some time, as you become more involved you will discover that quite a different side to things exists than you're aware of when you just read other people's blogs and articles. Often at times starting as a new blogger, you have a gazillion ideas that you wish you could get out there all … [Read more...]

How to Make a Full Time Income from Freelance Blogging

This is an interview with Tom Ewer. Tom is a freelance blogger and internet marketer. He quit his job at the end of 2011 and shares all of his successes and failures at his blog, Leaving Work Behind. He has just released a guide - Successful Freelance Writing Online: How to Generate a Full Time Income by Writing For Blogs. In this interview, he reveals why he is a freelance blogging evangelist. Tell us about how you became a freelance blogger. Well it rather took me by surprise if I’m … [Read more...]

Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. The downsides to some of the pre-existing networks include price, difficulty navigating the platform, and (for bloggers) opening the door to lost of unwanted spammy requests by businesses not even relevant to your industry. Last month, Gail Gardner of Growmap wrote about a new network … [Read more...]



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