If you don't do SEO for a living but want to do some major search marketing work with your website, you're in luck. You don't need to pay an expensive monthly fee if you need to do one-time research. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Premium SEO Tools with Free Account Options First off, let's start with premium SEO tools that offer free accounts for basic … [Read more...]
By now, you've all heard about Facebook EdgeRank. For those who haven't, it is Facebook's algorithm to determine what status updates are displayed in each user's newsfeed. Facebook EdgeRank Explained The Facebook EdgeRank algorithm is based on three things: The user's engagement level with the person, page, or group sending the update. The type of update the person, page, or group is posting. Status update types rank in order of photo, text, video, and links when it comes to … [Read more...]
Last year, I wrote a huge comparison post on Thesis vs Genesis from DIYThemes and StudioPress. It's been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Here are the results. Number of Clicks Here, you can see that the number of clicks to the StudioPress (Genesis) website is almost equal to the number of clicks to the DIYThemes (Thesis) website from both the post and the buttons on the sidebar. Number of Sales But … [Read more...]
One of the ways that I promote my most important blog posts, like my massive post on 40+ Tips on How to Become a Social Media Rockstar, is through commenting on blogs enabled with CommentLuv. There are a ton of awesome lists of CommentLuv enabled blogs out there. But what about forums? Sure, you might be thinking CommentLuv only works on WordPress, so how can there be CommentLuv enabled forums? The answer is there are not, not official ones anyway. But vBulletin-powered forums … [Read more...]
As many of you know, I love writing about Google Analytics. I'm a data junkie, and there's nothing I enjoy more than learning more about the visitors coming to my blog. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Setting up a goal in Google Analytics tells it that someone has completed something important on your website, such as buying product, signing up to your email list, or similar. For those who aren't interested in selling products … [Read more...]
One question I get asked often is how to start a blog. While there are many platforms to choose from, I always suggest that if your purpose for blogging is anything related to branding, business, or making money online, then you want to go with WordPress on your own domain. While WordPress.com, Blogger, Tumblr, and other platforms are great, there is nothing like having full control of the design and functionality - something you will only get if you are running WordPress from your own … [Read more...]
Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband's new photography site, and it was the first theme he's chosen that didn't lead me to using a string of obscenities that might actually shock people who regularly watch HBO. His previous choices of themes have included several from ThemeForest, and I must say that while they did have beautiful designs, they also … [Read more...]
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