Last month, I received an all-expense paid invite to the Channel Partners Conference & Expo in Las Vegas from Time Warner Cable Business Class (who I never realized offered web hosting and an array of other services for small businesses). Unfortunately, it was a bit too short notice to make the trip (although a few nights at Caesarâ€™s Palace was quite enticing), so I thought I would check out what I missed out on.
The Channel Partners Conference is for indirect sales organizations â€“ agents, VARs, systems integrators, interconnects and consultants â€“ focused on transforming their businesses to become next-generation solutions providers. For those who know me and my affinity for only attending BlogWorld each year, you might be wondering why I would be interested in this audience. The primary industries of attendees are certainly not blogging or online marketing..
But the job titles are a bit more promising…
Since Iâ€™m a freelance writer, networking with people in different industries can lead to new client opportunities. This conference offered a peer-to-peer mixer, selling techniques luncheon, and a women in the channel networking event. All of these could have led to meeting new clients for my business in the main session or other meeting rooms.
Also, as a blogger, expanding my horizons and gaining new perspective is a way to increase traffic and diversify my readership. Perhaps there is something to be said about how meeting new people and learning new things often leads to a more actualized perspective on the topics about which you already blog. In my experience, bloggers are always saying they want to grow their audience and expand their reach. Networking with people in a new industry is a sure fire way of doing just that!
There were four tracks to this conference: Cloud Services, Mobile Wireless, New Opportunities, and Business Development. Corporate bloggers may take an interest in how the corporate blog plays a roll across the online channels, mobile, and intranet, etc. Self-hosted blog owners should take a particular interest given TWCBC provides web hosting services for corporations and their blogs for multiple platforms.
In general, no matter who the target audience is for a presentation, I find that you can adapt most useful information to any business or industry if you try. Hence, I liked a lot of the ideas in sessions in the Business Development track forâ€¦
- Accelerating performance in leadership, sales, time management, and marketing.
- Creating a plan for growth and how to scale.
- Surviving contract cancellations.
- How small companies can appear larger to compete with big businesses.
Probably one of my favorite parts of any conference is the expo floor. On Time Warner’s Facebook page, you can see some of the fun they had with adding some magic to their vendor booth.
Am I Sorry I Didn’t Go?
So the grand point to this post is, should I have gone to this conference? Maybe. It would have expanded my horizons on both the information and client front. Sometimes itâ€™s easier to make these sorts of revelations after the fact. So the next time I get a chance to do one of these events, I just might take it. And maybe you should too!